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Even if the environment becomes more difficult: China will remain a key player

Even if the environment becomes more difficult: China will remain a key player in the world market - especially for industrial companies. But what is important when it comes to production at Chinese locations? Our expert explains this using the example of LCD production

How to make LCDs in China on time and on budget?

The demand for LCDs is high: the customer is the automotive industry, but there is also great demand from sectors such as consumer electronics.

China is particularly attractive as a production location for LCDs: The production capacities in the country are large and the supply chains between China and Germany are well-established.

Sure: Activities in the Chinese market have become more difficult in recent years. Linguistic-cultural barriers have always been great, and with China's strict zero-Covid strategy and tensions in the Indo-Pacific region, they haven't exactly diminished.

Nevertheless, you can still do business successfully in China - provided you are present on site and can seek and maintain personal contact with your business partners. It is not always necessary to send one of your own employees who combine professional, technical, commercial and cultural expertise. Working with an expert who lives in the country and is therefore familiar with the local conditions has also proven useful.

In my experience, successful LCD production comes down to six points. See interesting knowledge and skills as details in my professional LCD training course, press here..

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