How Does The IOS14 Update Affect Your Current Ad's?

Apple has announced changes with iOS 14 that will affect how we receive and process conversion events from tools such as the Facebook Pixel. Allowing users to opt-in or out of tracking.

Here are the main changes:

If the user chooses to opt-in out, you can only target them with 1 active event e.g purchase event.

However, if the user chooses to opt-in, you will have a maximum of 8 standard events that you can use. E.g. Purchase, add-to-cart, initiate checkout, add payment info etc.

This doesn't mean it's the end of Facebook Ads but I don't want to sugar-coat it, it's going to be harder to effectively advise for platforms such as Facebook, Instagram Ads, Google and Youtube when the update fully rolls out but still totally doable.

Here are some ways to prepare for the update:

1. You should verify your website's domain to help avoid any future disruption of your website campaigns. This can be done in the business manager. If you don't verify your domain, Facebook will pause your campaigns.

2. Configure your eight preferred web conversion events per domain in Events Manager. Again, this can be done in the Facebook business manager.

At the end of the day, Facebook's main revenue stream is Ad's, so have some faith that they will figure out the biggest challenges for us.

Here's Facebook's official statement: https://www.facebook.com/business/help/331612538028890...

Wishing you best,

Hussein Hakim.