How does Google's generative search compare to Bing's AI-powered search engine?

Google’s generative search and Bing’s AI-powered search engine are both new ways to search with generative AI. They aim to help users quickly find and make sense of information by providing AI-powered overviews, pointers to explore more, and ways to naturally follow up. However, there are some differences between them, such as:

Google’s generative search is currently available as an experiment in Search Labs, called SGE (Search Generative Experience), on Chrome desktop and the Google App (Android and iOS) in the U.S. (English-only at launch)1. Bing’s AI-powered search engine is available in preview now at Bing.com2 and works on any browser and device.

Google’s generative search provides a snapshot of key information to consider when you search for a topic, such as factors, products, reviews, ratings, prices, and images. Bing’s AI-powered search engine may provide AI-powered answers directly on the search results page, or in a new chat experience where you can ask follow-up questions in a conversational mode2.

Google’s generative search helps you shop with generative AI by showing you noteworthy factors and products that fit your criteria, as well as product descriptions that include relevant, up-to-date reviews, ratings, prices, and product images1. Bing’s AI-powered search engine helps you create content with generative AI by turning your thoughts into engaging and creative content, such as poems, stories, meal plans, and more.

Google’s generative search provides you with helpful jumping-off points to web content and a range of perspectives that you can dig into. Bing’s AI-powered search engine provides you with ways to improve your existing writing by adding humor, brevity, formality, and more, or spice up you're writing with different tones and styles2.

Google’s generative search allows you to ask for the answer to be described in another way, such as with bullet points, a table, simple words for kids, and more. Bing’s AI-powered search engine allows you to create images directly from your words, and tweak them to your liking by asking for changes in subsequent messages