How does Google approach packaging sustainability? - Bayer launches PET blister pack - Could global action eliminate plastic pollution by 2040?
Packaging Europe
Leading the global conversation on packaging strategy and innovation.
Welcome to this week's Packaging Europe LinkedIn newsletter! As always, we're here to keep you informed on the latest and most significant news and developments in the packaging industry over the past week.
Let's get into the stories.
Following the publication of Google’s Plastic-Free Packaging Design Guide, packaging innovation lead Miguel Arevalo details the company’s “collaboration over competition” approach to sustainable packaging, from open-source solutions to blind research trials.
In partnership with Liveo Research, Bayer has developed a ‘first-of-its-kind’ PET blister pack for its over-the-counter Aleve drug brand – and reports a 38% reduction in carbon footprint through its elimination of PVC.
The OECD recently published a report stating that global action across the plastics lifecycle could ‘nearly eliminate’ plastic pollution by 2040. In this edition of The Brief, we outline the organisation’s proposed policy scenarios; the implications of scenarios with ‘partial’ and ‘high’ ambition; and the potential costs, challenges and priorities involved in implementing the recommended comprehensive global policy.
How do we measure the value of packaging materials?Join us for the next LinkedIn Live panel discussion series on Wed 6 November at 1300 (CEST), in anticipation of the Sustainable Packaging Summit.
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Ahead of the Sustainability Awards next month, we spoke to Huhtamaki as part of our Finalist Interview series about its OmniLock Ultra Paper, nominated in the Commercialized Recyclable Packaging category.
Dow has announced the winners of this year’s Packaging Innovation Awards (PIA) which include heat-shrink labels created from recycled PET bottles, flat core repair tape said to improve transport efficiency by 112%, and a “first of its kind” handwash pouch for the Indian FMCG industry.
Smart labels are the next significant development in packaging. Smart labels can be seamlessly integrated into products, providing critical, dynamic, real-time on-product information and serving consumers, brands and retailers: consumers get more and better information about products, brands can better track and monitor their products across the supply chain, and retailers can use smart labels to provide their clients with a better purchasing experience.?
Although for the consumer the most immediate way to get information from labels and packaging is through their smart phone, a more intuitive, user-friendly and sustainable way to convey visual information can mark a significant improvement in both user experience and adoption of smart labels. This is where e-paper displays can make a difference.??
Ynvisible commercializes the most sustainable, energy-efficient, cost-effective and customizable e-paper displays in the market. Our displays transform the way visual information is communicated, in areas as diverse as retail, healthcare or logistics.?
Smart labels using e-paper displays are an ideal first step in transitioning from analogue, static packaging/labels to intelligent, interactive on-product information. Furthermore, sustainability is a critical driving force in implementing and scaling e-paper-based smart labels.??
Ynvisible’s displays are ultra-low power, use eco-friendly materials, are produced using highly energy efficient printing processes, and bring clear efficiencies to supply chain and retail (e.g. reducing waste), contributing to a reduction in carbon footprint.?
The packaging industry's future lies in smart packaging solutions, with a focus on sustainability and information access, that help consumers, brands and retailers alike. E-paper displays can be a game changer in this transformation.?
This content was sponsored by Ynvisible
Certified Leadership Coach: Helping Teams to Unlock their Full Potentials and Business Professionals
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Prof dr. COTTON RESEARCH INSTITUTE at Agric. Res. Center
3 周Packaging sustainability is the life and returns to the maximumization utility of the natural resources.
PR & Marketing for B2B Tech Companies
3 周Great to see Ynvisible Interactive Inc here with e-paper solutions for smart labels!