How does a good CRM tool helps create wow?

CRM Tools as a support for Customer knowledge management and customer relationship

CRM tools or software records customer contact information such as email, telephone, website social media profile, and more. It can also automatically pull in other information, such as recent news about the company’s activity, and it can store details such as a client’s personal preferences on communications. The CRM system organizes this information to give you a complete record of individuals and companies, so you can better understand your relationship over time. CRM software improves customer relationship management by creating a 360° view of the customer, capturing their interactions with the business, and by surfacing the information needed to have better conversations with customers.

Thus CRM tools help remove lengthy and back breaking manual exercises, save a lot of time and efforts, make the information readily available to users. CRM tool not only facilitates the sales process but also collaborates with various functions for seamless process execution. It works as interface to input customer’s feedback, orders, service requests and at the same time it also captures buying behaviours, touch points and interactions, efforts and outcome, investment and return. CRM tool is one place to store all customer information means your conversations are always personal, relevant, and up to date.

Thus a CRM tool

• Actively tracks and manages customer information.
• Connects different functions from any device from anywhere any time
• Captures customer contact details.
• Simplifies repetitive tasks and reduces overlaps of works.
• Delivers instant insights, findings and recommendations.
• Alerts with the early sign of change in buying behaviour
• Facilitates field force excellence and measures the efforts by sales force automation
• Facilitates campaign management and execution excellence

CRM software as collaborative tool

CRM software helps collaborate different function to drive business effort seamlessly. The functions that can benefit from CRM tools are as under

• Sales function to reduce admin work, understand customers better. Thereby spending time on selling rather than admin and data collection
• Marketing function to understand customer life cycle and product life cycle, execute marketing campaign, gain customer insight and reducing time and expense on market research
• Supply chain function better procurement and vendor management. Real time tracking stock movement and ensuring availability across supply chain
• HR function to assess performance, employee retention and development