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How does GA4 calculate active users?

Saba Sharifi

Senior Performance Marketing Specialist | PPC Advertising Expert | Marketing Consultant | Entrepreneur |

发布日期: 2023年12月12日

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to be calculated as an active user you should be included in these 2 conditions :?

It is the first time you meet the website and the cockies will catch you
at least accomplish one session engagement ?

the next question is what is session engagement?

The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen or page views

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How does GA4 calculate active users?

Saba Sharifi

Senior Performance Marketing Specialist | PPC Advertising Expert | Marketing Consultant | Entrepreneur |

Learn Marketing with Saba

13,791 位关注者

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