How Does Digital Marketing Work?

Digital marketing is an incredibly broad term, so broad that many businesses tend to ask questions like “What is digital marketing?” and “how does digital marketing work?” The short answer is that digital marketing operates online instead of using analog channels like TV/newspaper ads and billboards. Using the internet like this gives businesses the power to reach much broader audience segments and allows them to precisely target specific audiences and needs. This article will serve as an overview of the digital marketing process, explaining all its aspects from start to finish, as well as how it all works.

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