How does Brand Advocacy help SEO?

Advocacy marketing via social media in particular plays a huge role in boosting leads as well as conversions. Recent Google algorithm updates have uncovered exciting new SEO opportunities for brands. One of these opportunities is leveraging brand advocacy to build better content and a link-building portfolio to rank higher in SERPs.

A brand advocate is someone who talks positively about your brand and is a loyal referrer for your business. Brand advocates are proactive in their support and spread positive word-of-mouth promotions about the brand to other people. Social sharing by an advocate can act as a complement to your SEO and organic growth tactics. However, it can be a great way of supporting your SEO efforts, particularly if you’re trying to maximize your reach via brand advocacy.

How does social media help SEO?

You should know straight from the onset that the relationship between social media and Google isn’t a direct one. However, the number of people who see your content – and backlink to it – definitely influences your search rankings. If you create, curate, and share great content, chances are high that many people out there might enjoy it or relate to it, or both. They may even link to it in their own conversations on their networks. The more people who see your content, the higher the potential of you getting precious backlinks.

Social media is the perfect platform to accomplish this task. It helps you disseminate content at scale, maximizing your reach as well as your potential to receive backlinks. And the higher the number of recognized (high-quality) backlinks to your site, the higher your chances of a good SEO ranking.

Social media also helps you build and establish a strong online presence, thus helping you connect and engage with the right potential customers. Once you’ve worked your content magic and built this audience base, your organic traffic increases. And guess what happens after that? That’s right. Google sits up and takes notice. That’s why brand advocacy makes so much sense – it’s social media marketing on steroids. Imagine its sheer reach, power, and influence.

Brand advocacy helps boost your branded searches. With regular social media updates and high-quality content posts, your audience starts recognizing and thinking about your brand. Dive straight in and figure out how you can leverage the more popular social media platforms to boost your SEO.