How does "They Ask You Answer" drive business growth?
Is your company growing well, but do you think you could still do better?? Are you looking to truly embrace the digital environment to engage your audience?
If the answer is yes, then They Ask, You Answer may be for you. It’s a business philosophy that can help you draw in and qualify new leads and buyers by creating informative, unbiased, and helpful content.
We’ve recently become certified coaches and have put together this easy guide to help you understand all the ways in which They Ask You Answer can be used to stimulate growth within your company.
This article will first provide a brief overview of what They Ask, You Answer is, before outlining how it can stimulate business growth, particularly in Medical Device.
How does They Ask, You Answer work?
They Ask, You Answer is a digital sales and marketing framework that is designed to take the common questions that your audience is asking and turn them into leads.
It does this by transforming these questions into honest and unbiased content that educates your audience during their buyer’s journey. By addressing your audiences, fears, worries, and concerns in simple-to-understand articles you can start to build a deep trust with your audience and become a thought leader in your industry.
In this digital age, 80% of the buyer’s journey happens before they even reach out to your business. This means you need to start influencing your buyer’s decisions before they get to you. This is where They Ask, You Answer can step in. need to start influencing your buyer’s decisions before they get to you. This is where They Ask, You Answer can step in.
By learning how to optimise your website content you can start pulling in a higher quality of leads which will ultimately lead to a higher conversion rate.
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Knowing how this transformational business philosophy works is imperative, so start you’re They Ask, You Answer journey with our full breakdown of how it works or go straight to the source with Marcus Sheridan’s book, They Ask, You Answer.
How does They Ask, You Answer stimulate business growth?
There are three main ways in which They Ask, You Answer drives business growth.
Reduce sales cycle and increase conversion rates
They Ask, You Answer reduces sales cycles by using content to pre-qualify and educate your audience during the sales cycle. This means your sales team aren’t spending time answering the same questions over and over which will rapidly advance the sales cycle forward.
Increase in organic leads
Another way They Ask, You Answer stimulates business growth is by increasing your SEO rankings and website traffic. At its core, They Ask, You Answer is all about creating the content that your healthcare audience is looking for allowing them to move onwards through their buyer’s journey.