How does art direction bring social media design to life?

Art direction combines art and design to evoke cultural and emotional reactions, it’s about creating that connection to what you’re seeing and experiencing. We can say Art direction is the motive, the clarified intent, and Design is how we present the intent.

‘‘If a man tells his wife that he loves her, but says it with a frown on his face, she’ll get mixed signals. If he says it nonchalantly while watching TV, she might not fully believe it. But when he says it with a genuine smile and a bouquet of flowers, the meaning is clear.”

In this example, his love is the art direction, while his smile and the deep red color of the roses are the design. They work hand-in-hand to deliver the point emotionally and physically.

These days we all know the massiveness of social media platforms and over half the world’s population is currently using at least one social media channel. The more people are using these platforms, the more we can take advantage of that - that’s why online business and social media marketing are popular. So we’re sharing the art director's role in social media designs.?

First off, art directors come up with the concept, and after getting an initial concept in place, the design team needs to present it to the other members of the creative team such as digital marketers and copywriters.

For social media design, the intention is also related to the objective of the campaign. For example, for promoting a product, you’ll need eye-catching graphics that showcase the product itself in the best possible light.

An essential part of creating art direction is providing relevant content by following up on trends for every social media platform. The key here is to think beyond your own industry and find ways to incorporate the most relevant trends into your designs.

Do you need help? Check out our website sokorrogroup.com.Our experienced art directors can give your social media audience a wonderful experience through design.