How Does Airport Advertising Compare to other Advertising Platforms in the UK?

When devising your marketing strategy, it's crucial to explore all avenues of advertising and determine which ones align best with your business goals, budget, and resources. While often overlooked, Airport Advertising proves to be a highly effective and surprisingly affordable option for most businesses. In this article, we will compare airport advertising to other popular advertising platforms in the UK, highlighting its remarkable advantages.

Newspaper:

PROS;

-???????As the longest-standing form of advertising, newspapers boast a sense of trustworthiness and credibility.

-???????Specific targeting is possible with different papers catering to various geographic locations, interests, and age groups.

CONS;

-???????Declining readership, with newspaper sales plummeting by 19% in the second half of 2022.

-???????Limited visibility, as only 35% of UK residents regularly purchase newspapers, and the demographic skews toward those over the age of 65.

-???????dwell time = 2-4 mins

PRICE; ￡50-￡30,000 per ad

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Radio:

PROS;

-???????Cost-effective and quicker to produce compared to TV, magazine, and print ads.

-???????Enables precise demographic targeting due to the abundance of stations catering to specific listener groups.

CONS;

-???????Listeners often perceive radio as background noise, making it challenging for your advert to capture their attention unless played multiple times.

-???????High demand for prime advertising slots during morning and evening rush hours increases the price significantly.

-???????dwell time = length of your chosen ad

PRICE; ￡500-￡10,000+ per ad

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Billboard:

PROS;

-???????Directs passersby to your business, boosting awareness and potentially driving sales.

-???????Placed in high visibility areas like town centres and busy roads, ensuring widespread exposure.

CONS;

-???????Extremely brief dwell time, with viewers typically spending only 8 seconds on average viewing a billboard.

-???????Visibility issues due to potential traffic obstruction or vandalism.

-???????dwell time = 10-12 seconds

PRICE; ￡200-￡2000 per week per ad

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Google Ads:

PROS;

-???????Time efficient - its quick and easy to set up your ad campaigns, especially if you already have creative ready

-???????You can use Google ads to find out about your audience and use this to target them specifically in the future

CONS;

-???????You have to pay every time someone clicks on your ad so there might be no set cost

-???????You need to have a seamless website or landing page, which, if you are a smaller business, you may not have the budget for

-???????dwell time = 2-4 minutes

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Leaflet:

PROS;

-???????Provides direct engagement with your audience by physically handing out leaflets in busy areas.

-???????Allows flexible design options to create captivating and personalized marketing materials.

CONS;

-???????Leaflets are easily dismissed and often treated as junk mail, especially if the design is uninspiring.

-???????Requires thorough market analysis to target specific geographic areas effectively.

-???????dwell time = 2 mins

PRICE; ￡45 per 1000 households

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AIRPORTS:

-???????Prices per site can be as low as ￡100 per ad per week.

-???????Average dwell time on airport adverts exceeds 2.5 hours, providing ample exposure to captivate audiences.

-???????Over 82% of passengers recall and act on promotional material encountered at the airport.

-???????Passengers at airports possess a heightened mindset, making them more receptive to advertisements.

Airport advertising stands out as a powerful medium, offering businesses greater engagement with their target audience at a fraction of the cost compared to other advertising platforms in the UK.

With the UK's largest portfolio of airports, Eye Airports enables thousands of businesses to reach their ideal customers, clients, and future employees through strategically placed media sites within terminals. By working closely with each brand's budget and marketing strategy, Eye Airports ensures effective and impactful campaigns that yield exceptional results.

If you would like more information about Airport Advertising, please get in touch by calling us on 01423 638963 or email us at [email protected]