How do you select which industry you belong in LinkedIn
Sebestian Ong
Digital Strategist optimizing your LinkedIn experience with ?? Social Selling ?? B2B Marketing ?? Employee Advocacy ?? for organizations, business owners and digital marketers | Follow #SebestianShares
Why is it important to select the right industry on LinkedIn?
When you are setting up a profile on LinkedIn one of the more difficult questions to answer is the industry you belong in. While many of us whine about how limiting the choices are, and how they never truly reflect the right industry that we belong under. There is a reason for this.
At the point of writing this article, there are 148 enterprise codes, yes that's what LinkedIn calls it. Although they don't fluctuate a lot, the rankings of industry do change a little bit with each year.
It is important to select the right industry so that you can be benchmarked against irrelevant people on LinkedIn. This will have an impact on your SSI score, your metrics, your notifications, and the profiles, groups, company pages, hashtags, newsletters, and even your news feed.
This is because LinkedIn is tracking each enterprise code to study trends, influences, and the evolution of professions in these industries every year.
How do you find the right people on LinkedIn?
One of the best ways to find the right people to grow your network is by searching for the right people in your industry natively on LinkedIn. Yes, most digital marketers do search for top influencers and performers in each industry. I would recommend for you to do the same.
Following and observing the habits and patterns of these top performers can give you an insight into how to optimize your digital efforts for maximum results and impact. It is like following Hollywood superstars - business edition.
After all, if you do want to copy, or in business terms, we call it to emulate, at least emulate from the best. However, I will caution you to not compare yourself to them. You do not have the same resources that you have access to. Comparing yourself to them would be a fruitless effort.
What are the top 10 industries on LinkedIn?
These statistics are pulled from LinkedIn every January. As I'm writing this I'm painfully aware that there will be a new one out shortly.
It is important to note that
The top 10 industries for 2021 are:
records technology & offerings
sanatorium & health Care
production
Retail
training control
领英推荐
economic offerings
Accounting
computer software program
higher education
automobile
Marketing may have dropped this year but I have a sneaking feeling that it will be under rice for the next statistics update.
Here is a listing of all 148 LinkedIn industries in descending order
How do you use Linkedin industries to grow your business?
If you are on a high growth phase of your business journey. It may help to identify the top-performing industries and to focus your marketing and sales effort on the companies in these industries.
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5 个月What is a good insdustry for an fertilizer and ag supply retail and b2b company?
Senior Information Security Architect | CISSP, CCSP, AWS Certified Cloud Practitioner, ITIL, CRISC
10 个月LinkedIn profiles and Pages allow you to choose an industry that best matches your company or the type of work that you do.? I’m a cyber security specialist. My employer is in financial services. My skill set is relevant to every industry. So, which industry do I choose for the profile?
Creating Advanced Tech Solutions for Global Impact | Proficient in JavaScript, C++, Python ,HTML and CSS, ,
10 个月Awhh.... it's too long list, but anyway information is well yes ???
【言の葉を大切にする英文コピーライター】。20歳来日?大学?翻訳者?社内英文ライター?Kotonoha Bloom立ち上げ、日本企業のWebマーケティング＆ブランディングをローカライズ翻訳＆英文ライティングで支援。イギリス出身だが、人生半分以上は日本。趣味はリサイクルショップで掘り出し物探し。大学時代にハマった日本のお笑いが今でも好き。好物は梅干し。日本の実家に帰るたびに買い溜め。現在はイギリスで田舎暮らし。＃繋がり申請歓迎
2 年This was really interesting, Sebestian Ong, thanks for putting it together. And it not having a huge variety on the services options now makes a lot of sense too. I can't believe how low my industry (translation and localization) is on the chart, considering how big the industry is itself. So is your advice to follow to people at the top or top perfroming industries in addition to those at the top of my particular industry?
Independent LinkedIn? Trainer & Consultant Expert | Keynote Speaker | Data-driven results for generating more leads | Attracting top talent | Igniting the ambassador program | Optimizing ad campaigns | Personal Branding
2 年Great industry listing! Always useful when talking to clients about their industry (on LinkedIn)