How do you scale your SaaS to 1M MRR? Implement the right processes..

In this episode of the Grow Your B2B SaaS podcast, Joran Hofman and Matt Wolach discuss using processes to scale your SaaS to 1M MRR. They will be crucial for the success of your startup.

Matt Wolach , is a multi-faceted professional with experience as a founder, investor, mentor, and podcast host. His diverse background includes roles such as VP of Sales, CEO, CRO, and Director of Sales and Marketing, offering a wealth of insights on growing B2B SaaS companies.?

Listen here right away:

• Spotify
• Apple Podcast
• Youtube
• Reditus

What will we cover?

• The Importance of Shift in Mindset?
• The Minimum Requirements for Scaling to 1 Million MRR
• Common Mistakes in Scaling SaaS
• Importance of Sales Process
• The Importance of the Discovery Phase (Twisting the Knife Technique)?
• Discovery call versus Demo
• What to Ask During Discovery Calls
• How to Build Pain Awareness
• Sales Process Audit
• SaaS Metric Tracking
• CAC Payback Period
• Strategic Decision-Making
• Customer-Centric Approach
• How to Optimize Processes
• The Importance of Personal Branding
• Collaboration and Networking

Full video recording:

Key Timecodes

• (00:00)Show and guest intro
• (1:18) Why you should listen to Matt Wolach
• (2:37) Minimum requirements needed for scaling to 1M MRR
• (03:25) Importance of a Structured Sales Process
• (04:41 Common Mistake: Focusing on Lead Generation without a Sales Process
• (06:42) Creating Pain in the Discovery Phase
• (10:32)Twisting the Knife in the Discovery Process
• (15:29) Applying Discovery and Demo in the Sales Process
• (17:59)The challenges encountered while trying to scale
• (21:31) Using Loss Aversion in Marketing Materials
• (23:29)Building Processes for Scaling
• (26:46) What metric should SaaS companies be tracking?
• (31:05) Where should more focus be? LTV CAC or Payback period?
• (32:36)Advice for Growing to 10K MRR
• (33:59) Advice for Growing to 10 Million ARR

Useful links:

• LinkedIn profile: Matt Wolach
• Linkedin profile: Joran Hofman
• LinkedIn podcast page: Grow Your B2B SaaS Podcast
• Podcast website: SaaS Affiliate Marketing Software
• Website: Reditus, MattWolach.com

?? Subscribe / Follow the podcast to receive more B2B SaaS content.