How do you maximise the business impact of your video content?
Humanoid │ Video Content Agency
Elevating brands with cinematic video
There is no denying video is everywhere and for businesses it can be expensive and time-intensive to create a lot of video content. Then there is no guarantee that a video - by itself - will automatically generate likes, reach or sales. But, you know you want to maximise that investment you’ve spent? Any video production company worth their salt will discuss with you what part your video will play in your business strategy.
As video is just one part of your overall conversation - or business strategy/marketing - with your customers or clients. If you were talking to someone face-to-face it would be rare that they would commit to buying from you on that first meeting so it's important to keep the conversation going. This is where a video strategy needs to come into place as part of your wider marketing, brand and business strategy for you to see the business impact you want.
We know the power of video as it combines movement, sound and written word in subtitles or text overlays to hit more senses than copy or a static image alone. Make sure your marketing team and your video production agency look at combining video with other marketing tactics alongside sliced, repurposed or additional videos on the same message. Consistent brand messages to your existing or potential customers or clients will build loyalty, trust and eventual conversion.
As a business owner you want to make sure your team focuses on choosing your channels wisely as part of your content distribution. Your potential customers or clients won’t necessarily be across all social media or traditional channels. Just as you wouldn’t do a blanket approach to sales, make sure your marketing manager focuses on targeting your video.
This can be easily done through accompanying content that helps your video find its way in front of potential customers and clients. Keywords in your video title and description on YouTube or your website will impact SEO. On social media choosing the right hashtags alongside engaging copy will help your video turn into likes, reach and aid conversion to sales.
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Finally, as that business owner you need to know the impact from a marketing perspective and a business one. Make sure that you get reports on the analytics or insights from the first distribution of your video. Then challenge the results, as you would with other business operations. Ask your team why potential customers or clients didn’t stop to watch or moved past the post or page with the video. What was the issue? Was it the video or the accompanying content?
It gives your marketing team the opportunity to test and trial different keywords and messages to see what hooks your clients or customers in. By doing that they have the best chance of making the most of your video and giving you the business impact you want.
Our MD, Martyn, is always happy to talk about the benefits video can have for business drop him an email at [email protected] or a call on 0800 711 7373. You might also like to share our blog on making the most from video with your marketing team, drop them this link: https://www.humanoid.uk/blog/how-do-you-make-the-most-from-video/ to help them to help you.