How do you do market profitability assessment in SEO for International Expansion?

There are various ways by which you can assess your international expansion and why not, no one wants to stay caged in a particular territory. As a matter of fact, you should always remember that entering a new market or going global comes with potentially significant rewards and considerable risks. Search marketers usually agree on what factors contribute to market entrants’ success, including extensive keyword and competitor research, target market persona analysis, analysis of new entrants, and self-contained ecosystems to allow paid and digital PR campaign planning.

These studies will determine whether the brand can enter a new market, if the timing is right, or if there’s an opportunity to scale. Essentially, these are the main factors of success in any market entry or global launch. In this article, we will talk about what exactly profitability assessment means in SEO and how you use it for your purpose. But before we start our discussion it is important to know that every brand, agency, and market is different. There is no single checklist that should be applied to your work. Adapt this and other advice to your strategy and ensure it is aligned with wider business goals. Most importantly finalizing a strategy involves working closely with other departments in your organization.

What are the key aspects of the Market profitability assessment?

International keyword research

In-depth analysis and keyword research in your target market is crucial to your international expansion strategy. This research will enable you to gather information on the search volume and traffic from words and phrases related to your product or service in the original languages of new markets. Show you potential variations in the language used (remember that translation and localization are not enough now). Aside from search traffic, keyword difficulty is an important indicator since it specifies how competitive your keywords can be in various languages, regions, and language fusions.

Just in case you plan to translate your current set of keywords, make sure they are not only translated and localized but also they are aligned to how people search in your target country. In-depth international keyword research will give you an idea of the resources and capabilities you must have to enter the new market. It will also help you decide whether you are ready to expand or if it is better to wait.

Google Analytics data

Analyze your top converting traffic sources using Google Analytics (or other tracking software). Pay attention to the areas around the world where your brand is getting constant traffic. While traffic is important, make sure to analyze conversions and revenue before deciding to expand to a new market. Conduct an in-depth report, as this will help determine whether you can satisfy the demand emerging from these new countries. Will you need a piece of new machinery? If you can’t have a piece of new machinery, you may need a communication strategy to emphasize delivery times. Along with this, you might consider an incentive campaign to increase conversions if your delivery times might affect them.?

Reference site- Search Engine Land?