How do you manage this generation?
We simply can't continue to do what was done to us. This generation isn't interested. But, neither was the generation before it, or the one before that. Innovation always requires change.
We welcome over 100 executives, managers and alumni to the 2018 S3 Board Meeting next week. We meet the challenge of recruiting and managing the work force in the business of sports today with a fresh approach that attracts and retains the best talent.
Following the Tuesday S3 Pro Day of interviews with our supporting (above) and recruiting partners, Tim Salier, Spurs Sports & Entertainment, will share how their organization is reorganizing to recruit and retain talent to produce more revenue. Eric Fernandez, SportsDesk Media, will share a corporate story along the same lines. The latest ticket trends are presented by StubHub's Raymond Delacruz and Evan Breslow.
Find your Why
At the Phillips 66 S3 Banquet, Tami T. Walker will welcome board members and students alike to adopt productive long-term strategic views to leadership and education. Paul Epstein, a veteran with a decade of experience in sales management in the NBA and NFL, addresses the industry to consider a leadership approach that puts people first, followed by purpose and performance. We hope you'll watch the video (Find your WHY) in preparation to help your employees find purpose.
The Good, the Bad and the Ugly
On Wednesday, Dr. Darryl Lehnus and I present, "The Good, the Bad and the Ugly: What a Decade of S3 Graduates (2006-2017) has taught us." We've seen plenty of success from graduates. Yet, at the same time, we observe what everyone else in pro sports sees compared to other industries: high sales turnover. Break-out sessions will seek creative solutions and produce concrete, measurable goals for S3 LEAD (Leadership in Education, Advancement & Development) Certification to identify organizations making the necessary adjustments to effectively manage this generation of employees.
Facing the Future
We conclude the meetings by looking forward. Mike Cantrell, Solutions by Text, helps teams and organizations communicate with fans the way they communicate with everyone else. What does that look like in your sales force? Paul Cathcart, IBM Global Services, demonstrates the future of the business of sports and sports partnerships when smart stadiums meet smart people with smart phones.
About
The Annual S3 Advisory Board meeting is held the Tuesday and Wednesday immediately following Martin Luther King Day every year. Students at Baylor University majoring in Sports Sponsorship & Sales (S3) in the business school choose from one of three tracks: Ticket Sales, Partnerships & Branded Content, or CRM & Analytics. Annual placement in professional sports and related industries ranges from 95-100% each year. For more information, visit the Center for Sports Sponsorship & Sales at Baylor University.
Best of luck next week!
Helping teams and individuals alike attain maximal results in the business of sport.
7 年Excited for another great board meeting Kirk Wakefield and Darryl Lehnus!
Baylor S3E Professor | CRO @Wakefield
7 年Thanks to Baylor University and Baylor University - Hankamer School of Business and Baylor Athletic Department for supporting, hosting and participating: Douglas McNamee, Mitch Mann, Matt Iazzetti, Diana Curti, Clark McCormack, Terry Maness, and Chris Pullig.
Baylor S3E Professor | CRO @Wakefield
7 年Thanks to those from the agencies & companies winging it to Waco: Bill Moseley, Anne Rivers, Ryan J., Bill Guertin, Mike Vogelaar, Danny Braaten, Matt Galante, John Graydon Burnett, Paul Cathcart, Russell Scibetti, Derek Blake, Stephanie Rocco, Larry Lindsey, Eric Fernandez, Brooks Byers, Ryan Holloway, Wesley Abercrombie, Tami Talbert Walker, Carrier-Metz Lynda, Eric Kilter, MBA Marketing, Alycia De Avila, Kelly Roddy, Tommy Wright, Bill Spicer, Rudy Klancnik, Leslie Horn, Dwight DeBree, Evan Breslow, Raymond Delacruz, Jose Lozano, Jen B., Katie Sarantakes Scallan, Travis Dillon, and Natasha Stamper.
Baylor S3E Professor | CRO @Wakefield
7 年We welcome from the teams to Waco: Geno Fata, Jonathan Adler, Stephen Gray, Eric Platte, Justin W., Bryan Kraham, Bob Sivik, Mike Judge, Colin Faulkner, Chris Weddige, Courtney Miller, Alexa Charpentier, Julianne Garrett, George Killebrew, Colin Warner, Lance Kay, Joe Schiavi, Allen Jabero, Erik A. Moses, Shawn M. McGee, Adam Martelli, Eric Varney, Chase Kanaly, Ben Gialanella, Brett Zalaski, Brian George, Derek Beeman, Elliott Crichfield, Missy Ripepi, Brandon Bittel, Adam Vogel, John Torris, Derek Anderson, Jentry Mullins, Cara Leis, Joe Isse, Tyler Howell, Frank Batres-Landaeta, Tim Salier, Lindsay Beale, Jared Graff, MBA, Deno Anagnost, Colby Conner, Dan Hessling, German Montero, Darolyn Pierce, Colten Renner, Sarah Proctor, Todd Pollock and Chase Jolesch!