How Do You Make An Unknown Brand Compelling In Social Media?

Here’s the thing.

Social media is the boss of manifesting. Manifesting clients, manifesting money.

It is so powerful that it can turn anything into an overnight success.

To leverage means to use something that you already have in order to achieve something.

And who wouldn’t love to be successful?

But when it comes to using social media for the purpose of building support for a personal brand, a company, or a cause,

It’s essential that you consider exactly how you’ll ensure that you attract the audience that will give you the support that you need.

Now if you’re wondering that this will be an easy process, let me warn you this is going to be long journey.

So don’t think that it’ll come by easily.

With that being said, let’s get started!

1. Boil your purpose down into one impactful statement.

In order to figure out the direction that best suits your social media platform, you must first outline your purpose concisely and specifically.

Nobody in today’s busy world will take the time to read a long boring post, click any links, or peruse your profile in depth unless you’ll catch their eye.

A well thought out, purpose-focused social media biography will pique interest, increase memorability, and allow you to attract the like minded.

In short, be interesting.

2. Create a profile that conveys your purpose.

Your social media profile is your voice. Depending on how personal your profile is, your biography can also allow people a glimpse of your personality.

Make sure that your biography is interesting and not boring and dull.

3. Connect with and observe influencers who have similar purposes.

Following these influencers allows you the opportunity to study them consistently, and quickly interact with posts of theirs that you genuinely have interest in.

Think of these accounts as your mentors.

4. Develop an individualized posting strategy.

You need to post consistently on social media to build a following and have an impact.

That being said, figuring out what to post every day shouldn’t be a constant guessing game.

5. Spark discussion.

Chances are, you’d benefit from connecting with particular people on social media who you have yet to become aware of.

Ask specific, open ended questions that are likely to inspire discussion in order to draw in people outside of your typical audience.

You will gain more exposure for your platform, and potentially spark interaction with new people whose goals align with yours.

6. Be easy to find.

If you work hard enough to garner people’s interest regarding a specific cause, you have to make sure you’re not short changing your impact by being hard to find on social media.

Ideally, your Twitter, Instagram, and Snapchat names will all be the same so that people who enjoy your content on one platform can effortlessly find you on another.

You get bonus points if your website is the same as your username.

Additionally, consider if your username is easily memorable when given to someone verbally.

BUT NEVER FORGET LINKEDIN!

7. Use different types of multimedia.

Mixing up your posting to include picture and video content is a great way to continue to capture the attention of a diverse audience.

It can also ensure that your message has a more lasting effect.

8. Don’t be thirsty for exposure.

Absolutely nothing is wrong with wanting a bigger audience for causes you deem worthwhile.

That being said, it’s important to not simply seek exposure for the sake of exposure.

The difference between someone who wants to build an audience for a reason and someone who just wants attention is quite telling.

People can tell the difference over time, and a lot of people are turned off by the latter.

Hope this was helpful.?

Also,

Don’t forget to follow Branded Kavita on all social media channels.