How do you know when you need a rebrand?

Branding is everything in business. Your brand is what people say when you’re not in the room and it’s also what your customers think and feel about you, your products, and your services. 

Branding could quite possibly be the most important part of your business as the essential role it plays in your marketing, sales and communication could be the difference between clients saying “yes” or “I need to think about it”. 

Branding done well makes a business successful. A strong brand shows customers they can trust you to be good at what you do. It encompasses your value, your personality, and your reputation. 

But is your brand working for you? Do you need to re-brand? 

Re-branding is exciting, but of course it comes at a cost. 

It’s always worth looking at your current brand and asking yourself whether you’re saying the right things with your messaging and visuals. 

These key questions will help you to answer questions about where you are currently and how your brand works with that. 

What we’d like to do is give you a little questionnaire to ask yourself, your team, or your board to decide whether you need a re-brand or not. 

Although if you’re thinking you do, that gut instinct is probably right.

So… here you go…

Firstly: Collate everything you currently use to promote your products and services.

Then, ask yourself these questions…

1. Is this material professionally representing my business?
2. Is this material clearly articulating what we do?
3. Is it representative of where we are now?
4. Is there a clear call to action? 
5. Is the messaging clear, concise, and consistent?
6. Are all images, logos and graphics up-to-date and again, consistent? 
7. Are we proud of this material?

You should be proud of everything you put out there, and if you’ve never done this audit before you might be shocked at some of the branding you have out there. 

That’s OK, this is also normal and part of a growing brand, but let’s make sure you fix it! 

If you’re not proud of something you’ve created, for whatever reason, then it might well be time for a re-brand or at least a re-think of what you have in front of you right now. 

If you’ve answered no to any of the above, perhaps it’s time to invest in a refresh or update of your sales and marketing materials…

Need help? 

Ask us for a chat. 

We love taking an existing brand and giving it a fresh look and feel. We’ll work with your current ethos and work out where you’re going and who with, to create the right brand, the right message and the right call to action!