How do you increase your online sales with social selling?

Do you want to increase the impact of your online sales with your social media efforts? Then you should invest some minutes and read this article.

What makes people buy from you? Is it a rational decision or an emotional one? No, it's you! In the sea of squares, you need to be the star. So you need to be visible and build up trust. This is social selling! And here's a list of possibilities to stand out and convince others to buy from you:

• Speak about people's dreams on social media.
• Use the word "imagine" in your social media copies.
• Show your own results often in your posts.
• Speak about benefits and not about features.
• Showcase that other people are talking about you.
• Create case studies of high success.
• Be a giver: give all your secrets away.
• Have great branding in place.
• Remind people of their problems and then show them how to solve them.
• Explain how effective your solution is.
• Be yourself, be authentic.
• Social media is two-way communication. Discuss with people.

That's it. Quite easy, isn't it? But the most important thing when it comes to successful social selling is to start! So, start today with one of the pieces of advice I gave you! And then be consistent and patient. Social selling is a marathon and not a sprint.

And your feedback is my oxygen? Do you like this article? Then drop me feedback in the comments. Thanks!

About the author:

Bj?rn Radde?is Vice President Digital Experience at?T-Systems International?- one of the world's leading vendor-independent providers of digital services. Before he joints T-Systems he was Director Digital Experience at Sabre and Vice President?Digital Marketing at Trust International. In this role, he was worldwide responsible for all digital marketing products?of the company. Previously, Bj?rn was Director of Digital Marketing & E-Commerce at Okanda, an internet startup in the meeting's business, and Head of E-Commerce at the Steigenberger Hotel Group. After studying economics with a focus on online marketing and e-commerce, he initially worked at T-Online International AG and later at Deutsche Telekom AG within the Products & Innovation business unit.