How do you improve your Employer Branding?

In the competitive world of recruitment, attracting top talent requires more than just a well-written job description and a competitive salary. It’s all about your employer brand - how potential candidates perceive your company as a place to work.

Lets take a look at how you can enhance your employer branding to draw in the best candidates.....

1. Showcase Your Company Culture

Your company culture is a major selling point. Prospective employees want to know what it’s like to work at your organization. Use your website, social media channels, and job postings to highlight your company values, mission, and day-to-day work environment. Share stories and testimonials from current employees to give an authentic glimpse into your culture.

2. Highlight Growth Opportunities

Top talent looks for roles where they can grow and develop not simply stagnate. Clearly outline the career progression opportunities within your company. Mention any training programs, mentorship opportunities, and pathways for advancement. When candidates see a clear trajectory for their future, they’re more likely to be interested in your roles and want to stay....

3. Promote Work-Life Balance

Work-life balance is a significant factor for many job seekers. Highlight your company’s commitment to this balance, whether it’s through flexible working hours, remote work options, or generous leave policies. Show that you value your employees’ well-being and understand the importance of a healthy work-life balance. This will allow you to attract prospects from outwith your post code if remote working is a possibility, therefore widening the talent pool.

4. Leverage Employee Advocacy

Your current employees are your best brand ambassadors. Encourage them to share their positive experiences on social media and professional networks. Employee generated content, such as blog posts, photos, and videos, can provide a genuine perspective of what it’s like to work at your company and enhance your employer brand and really humanise your company in prospective employees eyes.

5. Offer Competitive Benefits

While salary is important, benefits can be a deciding factor for many candidates - something ive certainly taken note of the older ive got with more commitments! Highlight the benefits you offer, such as health insurance, retirement plans, wellness programs, and any unique perks like training reimbursement, gym memberships, or on site childcare. A comprehensive benefits package can set you apart from other employers.

6. Create a Positive Candidate Experience

The recruitment process itself is a reflection of your employer brand. Ensure that your application process is straightforward, communicate clearly and promptly with candidates, and provide constructive feedback where possible. A positive candidate experience can leave a lasting impression and encourage candidates to accept your offer or reapply in the future. Remember, todays candidate can be tomorrows client.... Treat candidates like you'd want to be treated yourself.

7. Stay Active on Social Media

Social media is a powerful tool for building your employer brand. Regularly post content that reflects your company culture, achievements, and community involvement. Engage with your audience by responding to comments and questions. Platforms like LinkedIn, Instagram, and Twitter can help you reach a wider audience and attract top talent. But.... remember - once you start you need to keep going. have a plan and think about what you want your brand to be and who your target audience is. It won't be an overnight success so persevere and see what works for you!

8. Be Transparent

Transparency builds trust. Be honest about the challenges and opportunities within your company. Share information about your company’s future plans, and how you handle employee feedback. When candidates feel you’re being upfront and honest, they’re more likely to trust and choose your organisation.

By focusing on these elements of employer branding, you can create an attractive image that resonates with top talent. Remember, a strong employer brand not only attracts quality candidates but also retains them, fostering long-term success for your company.

THOUGHTS:

What attracted you to your employer?

What else do you think your company could do to re-brand itself?

Ross Jolly has been involved in Recruitment for over twenty years in the Energy Sector and in 2009 founded the award winning Aberdeen Young Professionals (AYP) Group that helps develop the next generation of industry leaders. Ross is also an ambassador for DYW North East, a group thatmakes it easier for employers to connect with young people in schools and colleges across Aberdeen and Aberdeenshire.