How do you formulate a content marketing strategy?
It’s one of the top 100 questions that marketers ask about content marketing:
How to formulate a content marketing strategy?
The good news is: marketers who write down their content marketing strategy are 4 times more successful than those who don’t, says Joe Pulizzi.
The bad news is, most marketers lack a written content marketing strategy.?
Content Marketing Institute (CMI) research shows that only 37% to 40% of marketers have written a strategy — a number that's been strikingly persistent for years and years.
Why do so few marketers have a written strategy, when it can quadruple your odds of success?
Marketing strategy often seems too daunting to take on.
Maybe that’s because you’re thinking about those big 3-inch binders many marketers create at the beginning of each new year, only to shelve and ignore them the rest of the year.?You have permission to ditch the big binders of strategy. No one will miss them because no one uses them day to day.
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Take a simpler approach that’s vastly more effective to create your written content marketing strategy.
Use a 1-page content marketing strategy template to simplify your content marketing strategy and intensify its focus. A 1-page strategy offers you many advantages:
1. Since your whole strategy fits on one page, it crystallizes and focuses on your content marketing plans.
2. When you co-create your strategy with leaders and peers, you gain faster, stronger buy-in from executives and internal clients.
3. Since your strategy fits on one page, it’s easier to align all your internal clients and content producers.
4. Having a written content marketing strategy puts you miles ahead of your competitors who lack a written strategy.
Use our free template to create your 1-page content marketing strategy
Here’s a free downloadable?1-Page Content Marketing Strategy Template?to create your content marketing strategy on one page.