How do you follow up without being annoying ??
Christina Nicholson
Helping franchises become household names, one story at a time
In my last podcast, I promised I would share the most important part of the show notes with you here in my newsletter, so here is your written guide.
1. Start off with something personal so the reporter knows she isn’t copied on 500 other emails at the same time.
2. Go right into why she should care about the story you’re pitching. This should include something currently trending, new statistics, or recent data. Also, remember it has to have a local tie-in because we’re talking about LOCAL news.
3. Stand out by sharing a compelling reason why you need to be included in the story and not someone else who does the same thing you do.
4. Share what visuals you can provide. In TV, this is a must.
5. Be ready and tell the reporter how you’re ready and easily accessible
For more specifics, listen to the podcast episode.
Also, check out my bootcamp Pitch Publicity Profit.
It walks you through one of my Media Mentoring clients pitching local TV, getting a yes, appearing live, and turning the appearance into paid brand deals all within the course of a week.
It’s just 3 hours and only costs $37 at PitchPublicityProfit.com.
How to Follow Up
Most than half of what you get is going to be on the follow-up.
So, how do you do it without being annoying?
Just three things.
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Learn Something New
You know I love learning, so whenever I find something good, I want to share it with you.
Today it’s something called a Skill Session.
These are monthly masterclasses my colleague Josh Spector from For The Interested hosts to teach business owners something new.
I am subscribed to get all of them, but here are my favorite three.
Next week, I'm offering something I'VE NEVER OFFERED BEFORE, so be on the lookout for that!
Coming up next on the Become a Media Maven podcast, when is it time to hire an agency or handle PR on your own?
When you’re ready, here are three ways I can help you.
Private Chef
1 年1. **Give Value: You gotta make sure every time you reach out, you’re bringing something to the table. Could be some knowledge, could be a solution, but it’s gotta be valuable. It’s like offering a role in a blockbuster movie – it’s gotta be worth their time! 2. **Stay Respectful, Stay Considerate**: We’re all running our own race, we all got things to do. So when you’re reaching out, be concise, be kind, and don’t be blowing up their phone every two minutes. Timing is everything – it’s like hitting your mark in a scene. 3. **Make It Personal**: People can tell when you’re being genuine, so tailor your message to the individual. Reference past interactions, show them you’ve been paying attention. It’s like getting into character – you gotta know your role and play it right. Remember, it’s all about building relationships. It’s not just about getting a response, it’s about making a connection. Stay valuable, stay respectful, and stay personal, and you’ll be following up without being a bother.