How do you find your real audience on LinkedIn?

From my experience, I have seen many of my clients and marketers struggling with finding real audiences. Identifying their real audience on the internet can be difficult.?

Here are some of the most effective ways to find your real audience.?

Use your current audience data, analyze it and make an ideal audience persona. (An ideal audience is a generalized representation of what your ideal audience would be like.) You can measure it by these parameters:?

• ?Their industry??
• ?Content they consume
• ?Influencers they follow
• ?Demographics
• ?Job title
• ?Income level
• ?Seniority level

Identify your competitor and pick their interaction with the audience. This is one of the best ways to find the target audience.?

You can steal and find the audience already engaged with your competitors by researching your competitor's activity section.

Utilize the Industry hashtag.?

Possibly your target audience is following the most relevant hashtag. Use 2 to 3 most relevant hashtags in your post.

The audiences who are working in the same industry - they are your audience.?

If a user finds the content valuable, they may be interested in interacting with your content by commenting, liking, and sharing. In the future, they might be your clients.?

Build your own audience.?

Another option to find the targeted audience is to build your own.?

In case, your business is new and novel, you might be a pioneer in the industry, and there is no established audience, but there is a crowd. Your job is to sort them out and come to your business.?

Finding an audience for a business is a matter of hard work. You may find many of them through consistent interaction and measure their response and interest.?

A single person might reject your business, but if you are willing to meet another 99 persons, you probably find some audience already.

There are some more practical techniques. Message me quickly to learn them.

Prosenjit Biswas ( Linkedin Expert)