How do you find your Perfect Customer?

When we are defining the customer we should define for both types of customers, a so-called Perfect Customer & an Imperfect Customer.

Perfect Customer

“Perfect customers, also known as ideal customers are those who are looking for your product or service and also have the capability of buying it.”

Let's take an example of a TV “SONY BRAVIA”?

A perfect customer would be someone who understands the latest technology, values the brand and also has affinity towards the premium products. And on the top he/she should also have deep pockets to afford the same.

Imperfect Customers

Imperfect customers are those who aspire your product or service but they can’t buy it due to any of the below reasons

• Budget Constraint
• Geographical unavailability
• He/she will need that in the future not now

How do you find your Perfect Customer?

Since now we know the importance of a perfect customer, let's understand the process of reaching out to them.

Step 1. Know your product or service

The most important thing is that as a marketer you must have a solid understanding of the product that you are offering. It doesn’t mean the in and out of the product/service like what are the product’ compositions, how it is made or technology involved in the same. It means you have a deep understanding of the product/service from a customer perspective.

Get down start answering the following questions

1. What problem does my product/service solve?
2. In what scenario people are facing that problem?
3. In that scenario what are the options available to the customer at that moment-of-time?
4. How are you standing out in those options available to him?
5. Are your offers/features/quality appealing to that customer?

Step 2. Analyze the customer interaction

Customer interactions reveal a lot about your product and service. What actually they felt about your product and service? Are they happy? If not, what are the things that they didn’t like about your product? Are they looking to come back again for the same or different product again?

The analysis of this will open many insights about your product/service, and you will actually understand that “Are you targeting the right people?” and “Is your product/service communication working” if not you may need to change the same and re-think.

Step 3. Determine the Goals

When we say determine goals, we don't mean sales targets or business turnover. We mean determining customer goals that actually matter to them that can be achieved from using your product and services.??

The future of a product/service doesn’t depend on, How many customers it acquires, instead it depends on how many it is able to retain. And the customer will be retrained only and only if his/her goals are complete.

Step 4. Build a Customer Profile

This process involves answering some important questions that cover everything from basic demographics to what influences their buying decisions. Find out as much as you possibly can about your particular customer. The more you know, the more powerful you’ll be.