How do you find how many people find your app in play store search using non-brand?keywords?

To determine how many users discover your app through non-brand keywords in Google Play Store search, you need to follow a combination of analytics tools, app store optimization (ASO) practices, and insights provided by the Google Play Console. Here’s a detailed guide with steps to help you track this metric.

Understanding Brand vs. Non-Brand Keywords

• Brand keywords refer to search terms that include your app’s name or your company’s name (e.g., "Spotify" for the Spotify app).
• Non-brand keywords are generic terms that describe the app’s functionality or purpose (e.g., "music streaming" for Spotify). Tracking how many people find your app using these keywords gives you insights into the effectiveness of your app’s keyword optimization.

Steps to Track Non-Brand Keyword Discovery for Your App

1. Set Up Google Play Console Access

Google Play Console provides detailed insights into how your app is performing on the Play Store. If you haven't already set up an account, follow these steps:

• Sign in to Google Play Console using your developer credentials.
• Navigate to your app in the dashboard.

2. Access User Acquisition Data in Google Play Console

In Google Play Console, you can find reports that break down how users are discovering your app. Although Google doesn’t directly provide keyword-level insights, there are ways to infer traffic from non-brand keywords.

Steps:

1. Go to "User Acquisition" from the left-hand menu.
2. Select "Acquisition Reports" to see where your users are coming from.
3. Under Organic Traffic, you can see data for users who discovered your app via Play Store search. While this won’t show specific keywords, it gives a good starting point for understanding organic search performance.

3. Utilize Third-Party ASO Tools

To drill down to non-brand keywords specifically, you’ll need an ASO tool. These tools provide detailed keyword analysis and track how your app ranks for specific keywords, including non-branded ones.

Here are some popular tools:

• AppFollow
• Sensor Tower
• App Annie
• Mobile Action

Key Features of ASO Tools:

• Keyword Ranking Data: These tools allow you to track how well your app ranks for both branded and non-branded keywords.
• Search Volume: You can see which non-brand keywords are being searched by users and how much traffic those keywords are generating.
• Keyword Installs: Some tools show the number of installs generated from specific keywords, which helps distinguish between brand and non-brand keywords.

4. Analyze Keyword Changes Through A/B Testing

You can test the effectiveness of non-brand keywords by performing A/B testing on your app’s metadata (title, description, etc.).

Steps:

1. Navigate to the "Store Listing Experiments" section in Google Play Console.
2. Create experiments where you swap out branded keywords for non-branded keywords in your app’s title or description.
3. Measure organic traffic changes to determine if the non-branded keywords bring more users.

5. Review Play Store Reviews for Keyword Insights

User reviews often contain valuable insights about how users found your app. Many users leave comments about the search terms they used, which could include non-branded keywords.

Steps:

1. Go to "User Feedback" in Google Play Console.
2. Filter reviews to see if any users mention how they discovered your app (e.g., “I found this app when searching for ‘task manager app’”).
3. Use these keywords to enhance your app store optimization strategy for non-brand terms.

6. Track Organic Installs with Google Analytics for Firebase

Integrating Firebase with your app can give you further insights into user acquisition from different sources. By enabling attribution tracking, you can better understand how users are discovering your app, including from search queries in the Play Store.

Additional Tips for Optimizing Non-Brand Keyword Discovery

1. Optimize Your App’s Metadata for Non-Brand Keywords

• Ensure your app’s title and description include non-brand keywords naturally.
• Use keyword research tools like Google Keyword Planner or Ahrefs to identify relevant non-brand keywords for your niche.

2. Localize Keywords

• If your app is available in multiple countries, consider localizing keywords to target non-brand search terms that are popular in different languages.

3. Monitor Trends and Competitors

• Use tools like Google Trends to track trending search terms in your app’s category.
• Analyze competitor apps to see what non-brand keywords they are ranking for.

Tracking how many users find your app through non-brand keywords on the Play Store requires using both Google Play Console’s acquisition reports and third-party ASO tools. While Play Console gives you a broad understanding of organic traffic, ASO tools provide the detailed keyword-level data you need to optimize your app for non-branded search queries. Combining these insights with A/B testing and user feedback helps refine your app’s search visibility and boost its organic downloads.

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