How do you drink your coffee?

I’m sure many of us like a cup of coffee during some stage of the day, including myself although I certainly would not classify myself as an aficionado.  I am however quite a fan of Nespresso and their “Nespresso Moments” campaign which they ran a few years ago in Australia.  The campaign featured members of their Australian Coffee Club with quotes such as “my first Nespresso was unforgettable” and “how can I forget my first Nespresso”. 

During a conversation with one of our Dealer Group customers, they mentioned that they had recently visited a Nespresso Store nearby and had been extremely impressed by the quality of staff on show.

So being a bit of a Nespresso fan I thought I would take a look for myself and the following weekend I found myself in the Trafford Centre in Manchester and popped in to the Store for a look.  I was greeted by a young male advisor, let’s call him Adam, who was very smartly turned out and friendly and duly offered to tell me a bit more about their coffee machines as I had already started to push buttons on a particularly fantastic looking unit.  The first question Adam asked me was “how do you drink your coffee?”.  “Just black” I replied.  “Fantastic” said Adam, “just like me, and it means you can really taste the coffee.”  He then proceeded to take me away from the machine I currently had my hands on to another side of the display to the machines which didn’t have the milk frother built in, “these are the machines for you if you like black coffee” said Adam.

Adam’s excellent product knowledge started to properly shine through when I then informed him of my wife’s preference for a Latte and he showed me the milk-frother attachments available, which options fitted with which machines and any particular features of note.

Sample coffees were offered and provided and the whole experience was fantastic which caused my mind to drift back to their previousadvertising campaign and the customer quotes they had used.  My first visit to a Nespresso Store was also unforgettable.

Adam appeared to be maybe mid-20s so by no means a veteran of the sales world but was immediately likeable, perfectly dressed, confident, competent and got the basics absolutely spot on.  The moment he asked me that initial qualifying question I knew the experience was going to be a good one.