How do you design a brand logo for a website?

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Can you imagine a modern, successful company without a logo??We can't, either. A logo is the main identification element of any business.

A logo can be described as the face of a company. Quite often, it’s the first thing that a potential customer will notice about your business. A logo is much more than just an image; it is a point of recognition for clients and an important foundation for the branding of your company.

The?Slangbusters recognized this gap in communication and have taken it as a challenge to bust all the big heavy jargon?used in a conversation related to branding. Their expertise lies in their design process and you will fall in love with their jargonless approach towards their design as well as client relationships. This way, you can be a part of your own branding process.

Their elaborate branding process is divided into three phases:

Knowledge:

They begin by collecting the facts and information about the internal and external scenarios of your business. This knowledge accumulated through the research is utilized in creating a firm groundwork for your brand.

  • · Baseline Information
  • · Market Audit
  • · Competitive Audit
  • · Language Audit
  • · Audit Readout

Understanding:

From the gathered knowledge, we derive the relevant insights. The left brain and the right brain converge here to shape the identity and the direction of the brand by defining
the brand strategy.

  • · Customer Insight
  • · Clarifying Vision
  • · Competitive Advantage
  • · Brand Architecture
  • · Category Development
  • · Positioning
  • · Brand Strategy
  • · Brand Brief

Action:

This is where the brand unfolds. You see the gut feeling behind the brand coming to life through the selection of design and language for the visible components. The brand guidelines are formed and, the brand finally takes its first breath.

  • · Naming
  • · Designing Identity
  • · Touchpoints
  • · Brand Guidelines
  • · Launch

Have a Project in Mind?

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