How do you design a brand?
Designing a brand identity for your business is a fun and creative process, but the pressure to create a design that both represents the values of your business and has commercial appeal can feel like a tall order. Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from every other Tom, Dick and Harry, Inc. on the block. It’s what shapes your company.
If you’re having trouble figuring out who exactly you are, don’t sweat it. Sometimes, all you need is a simple brainstorm to help you get clarity on who you are as a brand.
Ask yourself:
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Our branding process is divided into three phases:
Knowledge:
This knowledge accumulated through the research is utilized in creating a firm groundwork for your brand.
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Understanding:
The left brain and the right brain converge here to shape the identity and the direction of the brand by defining the brand strategy.
Action:
The brand guidelines are formed and, the brand finally takes its first breath.
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