How do you "create" want?

Excellent question Lamonte Florence. My response is to refer you to Adrian Slywotsky's book "Demand: Creating What They Love Before People Want It" Slywotsky was named by Industry Week one of the world’s six most influential management thinkers. When asked, during an interview, the question "Can you actually create demand--or are you just getting lucky?" he responded "Smart companies recognize that we often can’t articulate what we really want… and that "creating" demand is often just a matter of recognizing untapped demand. Demand "creators" identify hassles that bedevil all of us–and instead of simply accepting them, they ask: "Do they have to be this way?" Reed Hastings founded Netflix after a personal frustration with a $40 late fee. By making the leap from the way things are to the way they should be, he unleashed demand… to the tune of $2BN."

Creating want is essentially creating thirst, something that people need, want more of, are enticed to take in more. Language will get you everywhere. Ever use NLP?