How do you connect with your lost leads using cold emails?

Welcome to the 17th edition of Outbound Manifesto!

As per some recent research, businesses lose an average of 20-30% of their potential customers annually due to neglect or oversight.

This highlights the importance of taking action to reconnect with lost leads and revive and retarget them. Among the available strategies, email stands out as one of the most effective tools for rekindling connections.

Today, we will talk about the importance of reconnecting with lost leads and why email remains one of the most effective channels for doing so.

?? Reconnecting with Lost Leads:

Every business encounters leads that disengage, but these lost leads still hold potential value. Re-engaging with them presents an opportunity to nurture relationships, address concerns, and ultimately convert them into loyal customers.?

?? Why Cold Email is Key:

While there are various channels for reaching out, email stands out as a powerful tool for reconnecting with lost leads. The number of emails sent has not declined yet, and will increase in the near future!

• Direct and Personalized: Email allows you to deliver tailored messages directly to each lead's inbox, establishing a personal connection.

• Continued Engagement: Unlike other channels that may have a limited lifespan, emails remain in recipients' inboxes, providing an ongoing opportunity for engagement. Through follow-up emails and targeted campaigns, you can stay top-of-mind and nurture leads over time.

• Trackable Results: ?From open rates to click-through rates and conversions, you gain valuable insights into how leads interact with your content, enabling you to refine your approach for better results.

?? Crafting Compelling Emails:?

To effectively reconnect with lost leads via email, craft compelling messages that resonate:

• Acknowledge Previous Engagement: Start by referencing their past interactions to demonstrate value. Look for their feedback and interactions with your product or services. Why did they leave? - lack of interest, pricing concerns, wrong target audience.

• Provide Value: Offer something exclusive, like a discount, content, or personalized recommendations.

• Share new feature/Product updates: Another strategy to reconnect with lost leads is to share new features or product updates. By assuming that their initial disengagement may have been due to a lack of specific features or offerings, you can use these updates as a compelling reason to reconnect.

• Clear CTA: Include a clear call-to-action, prompting leads to take the next step (e.g., schedule a call, or explore offerings).

Additional Tips for Re-engaging Lost Leads:

• Segment Your Audience: Tailor your messaging based on lead behaviour, demographics, or interests.

• Leverage Automation: Use cold email automation to deliver triggered, personalized campaigns at scale. As manually doing it might be time-consuming.

• Optimize for Mobile: Ensure your emails are mobile-friendly for optimal engagement.

• Test and Refine: Continuously test and refine your subject lines, content, and CTAs for better performance.

Engage with your Lost leads now with cold emails

Here is one example of an email sequence to the lost leads(assuming the lead went cold 2 days back):

Day 1:

Try to reconnect and understand the problem, but don't be very direct. Try to make a friendly conversation and understand the mindset of the person.

Say something like: ‘I'd love to catch up and see how we can help {{Lead's Company}} succeed.’

Day 3:?

Share something of value to the lost lead. Make it look like it's personalized. It could be an insight into their account, summarize their interactions with your product, and share their account audit as an expert.

Something like: ‘Sharing some insights tailored to {{Lead's Company}} success. Check it out here: {{Link}}. Let's chat if you find it helpful.’

Day 5:

Share an exclusive offer they can't say no to. Nothing that has been offered before to them. It should also address their problems and should be in alignment with their goals.

Just for you: an exclusive offer to propel {{Lead's Company}} forward. Let's make it happen together.

Day 7:

This should be the last email, and you should highlight what they are missing and what they can gain.?

Something like this: This is your final chance to seize our special offer. Let's not miss out on this opportunity.

Appreciating your time. Let's discuss the next steps and how we can support {{Lead's Company}}'s growth.

Don't let lost leads slip through the cracks. Implement a strategic email re-engagement campaign to reignite those connections and unlock new revenue streams for your business.

What’s new?

Salesforce Integration

Now you can connect Saleshandy with your favourite CRM - Salesforce.?

Create workflows that simplify your lead management and avoid the hassle of updating data on multiple platforms. With this integration, you can:

? Automatically sync your data and lead status

? Keep your prospect information up-to-date in real-time

? Generate automated notes directly in Salesforce CRM

? Reduce operational costs for Salesforce

Try it now