How do you communicate?
Colin Thompson
Managing Partner Cavendish/Author/International Speaker/Mentor/Partner
How you communicate tells a lot about how you treat people and the expectation you have. As a leader you need to create awell thought out strategy and then tell your team on a regular and consistent basis what is happening and what you expect. You send e-mails, you communicate in person in meetings, one-on-one and on your intranet. My experience is that you cannot communicate too often. Also your actions communicate a whole other set of messages. So make sure your actions align with your written and verbal messages.
As a representative, how are you communicating with your customers? What information do you send them? How do you let them know when something is wrong and how do you communicate successes. Do you send thank you cards; do you keep your customer aware of all the issues going on? When was the last time you had a formal review with your top customers to share what has happened in the last six months and what is expected to happen in the next six months? When there is a change in delivery or fulfilment of the deal how do you communicate this to the customer? How does your organisation connect with customers? While you do not control this you need to understand what it means to your customers.
How do you communicate with your team? Do you keep everyone connected and up to date. When there is an issue to be dealt with -- where are you? How do people know what is expected of them. Do you have regular and productive meetings with your team to update and make sure you have created the appropriate message? Do you take responsibility for your results and interpretation of your messages? When you take responsibility your communication and insights become clear and focused.
What is your communication strategy?
You need to have a strategy that is formal and informal and communicates what you need to have heard, read and understood. Human beings need to hear a new message as many as six or seven times before they "get" it. So if you communicate a new idea or concept once -- good luck at getting buy in and understanding. This can be frustrating, however, the aggravation from not communicating will be far more frustrating and divisive with your team.
So if you need to communicate a new message six or seven times how do you propose to make that happen. You can send a written document, an e-mail, marketing materials, verbal communication in speeches and meetings. How do you mix it up and keep the message the same and focused on what you want to accomplish.
One of the reasons customers and team members get confused is that your communication is non-existent, is inconsistent or the message changes each month to what staff fondly refer to as "the flavour of the month"! You want to be consistently consistent.
Your communication must be honest, truthful and communicated by you. It must sound like you and be believable. So write it, review it, think about and then say it out loud. Do you believe what you are saying? If you have someone else writing and communicating for you your team and customers will not get behind the message -- they will not trust you.
What works for you?
We all communicate differently and in different manners. Know what works for you. How is your written word? Is your written message efficient and to the point -- or is it all over the place. Are you best in one-to-one meetings? When you are in a meeting - what is the goal of your communications? If you are consistent and communicate the same message over and over again, people begin to get behind you and your mission.
Remember -- Be careful what you ask for, you just might get it.
What is your communication style? Are you being consistently consistent? Are your team and customers behind your message? What is your communication strategy? What are you saying and not saying? Do you believe what you are communicating?
Share with me what communication format works best for you.
What are your key elements for an excellent business?
So where do you start? Make a decision, right now, that you are going to unlock your full potential for success and happiness, and become the extraordinary person that lies deep within you – no matter what.
To your happiness – and unlimited potential.
`The Key to Success Strategies`
For Your Future Success....
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