HOW DO YOU CLEAN UP CONTENT WITHOUT AFFECTING RANKINGS?

HOW DO YOU CLEAN UP CONTENT WITHOUT AFFECTING RANKINGS?

Content is the backbone of any website and is critical for driving traffic, engagement, and conversions. Deciding which content to keep, which content to improve, and which content to discard is an important issue.

? PERFORM A CONTENT AUDIT

The first step in efficiently cleaning up your website's content is to do a content audit. This entails examining your website's content and evaluating its performance, relevancy, and quality.

Various metrics, such as traffic, bounce rate, and engagement, can be used to determine which pages are functioning well and which are not. Once you've found the sites that aren't performing well, you should prioritize them according to their significance to your website.

? DIFFERENTIATE BETWEEN EVERLASTING AND TIME-SENSITIVE CONTENT.

Evergreen content can be updated or repurposed over time, whereas time-sensitive content may need to be removed.

You can determine what action to take with each page after prioritizing your material. You may be able to enhance the performance of pages that are still relevant but not functioning well by updating them with new information.

? KEEP AN EYE ON THE RANKINGS

It is critical to check your search engine rankings after you have cleaned up your material to ensure that your adjustments do not have a negative influence on your SEO.

Projects involving content optimization can have an impact on traffic, conversions, navigation, and other aspects of your overall search engine optimization efforts. Keep an eye on Google Analytics. If traffic drops, you may need to reconsider a few modifications.