How do you choose a Consultant?
Carnegie Science Center, Pittsburgh | Mark Donatelli

How do you choose a Consultant?

IT DEPENDS!?

All kidding aside, it actually does depend. When choosing a Consulting partner it’s worth considering where the firm’s point of view and strengths come from and what does your organization need most, right now - Information or Action?

Research-driven firms will provide an exhaustive list of your potential paths forward with addressable revenue potential and resource requirements for each, and your likelihood of success, all based on what others before you have achieved.? This is extremely valuable if you have a fully-staffed team and budget ready to adapt your strategy, build a plan, and execute. We played this role recently for a Meeting Sentiment & Productivity SaaS by providing market research, business strategy, and analytics services to produce a recommended commercial model that included new feature groupings,?upsells, tiers, and price points.

But what if your team is very small or inexperienced in multiple aspects of the path forward? What if you have budget challenges and are being asked to do more with less?

Experience-driven firms will provide specific, prioritized, and practical action plans that align with your business objectives and capabilities readiness, based on real-world operating experience.?This was the case with an Artificial Intelligence Company where Cimply provides executional leadership of the lead lifecycle performance optimization, spanning strategy, audience, planning, trafficking, tracking, reporting, and attribution.?

There is no right answer, but acknowledging the specific type of help you need at this specific time will be a critical factor in your success.

If you are at a crossroads and need help putting one foot in front of the other, we can help.

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