How do you calculate budgets for athlete partnerships?
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?? Tips and Tricks
How do you calculate budgets for athlete partnerships? ??
Introducing our Athlete Budget Estimator – a simple tool designed to make your planning easier! Choose from a few simple options and get a quote fast. Whether you’re aiming for a big impact or a strategic boost, 10.team has got you covered. Start estimating your campaign costs now and build a team for Real Results!
?? Highlights from sports and social
On's Bold Marketing Move: Federer and Zendaya Play Air Tennis
SportsPro has reported on On's new, creative ad campaign featuring Roger Federer and Zendaya. In a 71-second commercial, Zendaya browses an On store and notices Federer. They play a fun game of imaginary air tennis, referencing Zendaya’s role in the film Challengers.
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On's campaign marks a shift from challenger brand to serious competitor. Partnering with celebrities like Federer and Zendaya, On aims to attract younger audiences and increase market share.
Since 2019, On’s direct-to-consumer sales among customers under 34 have grown a lot, with revenue more than doubling. With projected annual revenue exceeding $2 billion for 2024, On is heavily investing in marketing to compete with giants like Nike.
On's creative marketing and strategic partnerships are crucial in its effort to solidify its position in the athletic wear market.
UEFA Picks Two Circles for Women’s Soccer Rights
UEFA has picked Two Circles as the exclusive media and sponsorship agency for women’s soccer until 2030. This deal includes major events like the Women’s Champions League and UEFA Women’s Euro 2029.
Since 2017, Two Circles has greatly improved the visibility and value of women’s soccer, bringing in big partners like Adidas, Amazon, and EA. Their work helped set a record with 5.1 million live viewers for the 2023 Women’s Champions League final. In 2025, UEFA will launch a new format for the Women’s Champions League to make the competition more exciting and engaging. According to a report on SportsPro, this new agreement highlights the significant impact Two Circles has had on women’s soccer and outlines future plans under this partnership.