How do you build Trust with your clients?
Why is customer trust important?
Building customer trust is a customer-centric process that can benefit you and your organization in many ways. Customer trust is important because it can help you attract and retain loyal customers. Customer retention can directly impact the success of your performance, as retaining customers can result in more sales. By building customer trust, you can also turn loyal customers into brand ambassadors—people who speak positively about your company and recruit other customers—allowing you to grow your customer base and improve your reputation.
Trust and loyalty are the building blocks of a solid?client base. And earning client trust doesn’t require any complex strategy. The best step you can take is to offer?excellent customer service?and ensure that you?are consistently below listed.
Be honest and transparent
If you want to gain your customers’ trust, there are no shortcuts; you will have to earn it. How do you do that? Well, a great starting point is to be open and transparent about your products.
Forget about making exaggerated claims about how the product looks nice on them, it is beautiful and elegant etc. Modern customers are wise to gimmicks and hype. Just be straightforward.
?Give your clients all the information they need – including clear pricing and limitations – to help them make an informed decision. The more clued up a customer feels, the more likely they will give you repeat purchases.
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Always be available
Maintaining strong customer relationships takes frequent and effective communication. Communication for relationship-building can take place through messenger, social media and other channels.
Along those same lines, it’s vital that you always be available, in some way, for the people who need it. On landing pages, including a phone number or an instant chat box can?instantly increase your conversion rate. Why??Because people feel comforted knowing they can talk with someone at any time they choose.
Make sure your customers have multiple lines of contact for you at all times -- and try to have a dedicated phone number.
Help customers solve problems
Another important step in building and maintaining customer trust is helping customers to solve problems through excellent customer service. If a customer is having issues with your product or service, be sure to commit to resolving them. Try to solve their problems quickly and demonstrate empathy and kindness.
Always remember that the Customer Shopping Experience Journey Continues after the Purchase.
The essential customer service and engagement happen after the sale. After-sale customer service establishes long-lasting trust or distrust. Either way, know that the retail customer experience continues after the item has been purchased.
Senior Fashion Consultant at Chalhoub Group
2 年?? very true?
Senior Fashion Consultant / Client advisor@Levelshoes ??
2 年Well said