How do you build stronger brand communication in 2021?
Michael Reilly
Melbourne based aspiring music producer with a personal interest in artificial intelligence and technology. Fan of ABC's Media Watch and The Daily Show with Jon Stewart.
The answer is simple... keep your eye on these trends!
- Quality is more important than number! The quality of content produced in 2021 will continue to be more important than how much content is produced.
- Conversational marketing! This is nothing new, many of the brands we know allow you to connect with them whenever you want via their social media messaging channels or live chat panel on their site.
- Easy to consume ingredients! 2020 saw the rise of TikTok and Instagram. This year, content that educates customers will continue to be created with short videos and stories. These are easy to consume on the customer side.
- Videos will continue to be the stars of the day! Videos are the basis of many strategies. There are many different reasons for this. Easy consumption, global consumption habits, learning habits and communication will continue through video.
- More brands will broadcast live! Live videos, took an indispensable place in the lives of consumers with the emergence of the pandemic.
- Social media as a new shopping habit! In 2021, sales on social media platforms will likely double. Easy-to-use and accessible Instagram stores can be the first way you can increase your sales.
- Virtual Reality! With the pandemic, investments in the gaming industry gained momentum. With the serious increase of game console sales in 2020, technological developments in this area will diversify. Brands will start producing VR content more frequently in 2021.
Keep your eye on these trends, and consider incorporating them into your marketing strategy and campaigns... NOW!!!
Social Work Graduate
4 年Awesome work ??
? Sr. Digital Marketing Manager | Performance & Growth Marketing at Hindustan Times | Google & Facebook certified | MICA | Ex Infoedge,BIGO
4 年This is insightful Michael Reilly
International Presenter, TEDx Speaker and Communication Coach Inspiring audiences and empowering leaders
4 年Great stuff! Thank you for sharing!
CEO & Lead Virtual Assistant at SmartChoice Business Assistance. Helping Overwhelmed Business Owners With Their Day To Day Business Operations.
4 年Great tips as always!
?? WellBeing Champion | ESG Leader | Business Connector | Linkedin Top 250 influencer |
4 年Focus on the trends to strengthen brand awareness Michael Reilly