How do you boost revenue from your EMEA sales campaigns?
Andy Gilbert
Director @ Connection2Channel | Channel Marketing, Channel Strategy, Channel Recruitment, New Business Development
Businesses operating across the EMEA face an unenviable challenge in finding the best sales and marketing agency support to suit their business.
Getting the balance right between a centralised strategy and a tailored focus on local markets is a challenge within global businesses, but choosing the right model for pan-EMEA agency support is equally crucial. There are essentially three options:
- a single agency with pan-EMEA capability based in a single location
- local agencies within each country
- an agency group with a network of local offices
There are pros and cons to each. Read more here...