How do you achieve your goals with the least effort?
Ann Hawkins
Creating opportunities for collaboration. Advisor and mentor to small businesses. Accountability to stay on track to achieve your goals. Working towards a citizen future through deliberative participation.
First you have to have a clear goal. The most common goal for a small businesses is the earnings of the business owner. How much money do you want to take out of the business to live on (or retire on)?
Then you need a plan. What do you need to do to achieve that goal? How many clients / sales do you need to make? What do you need to do to find the people you can sell your services or product to?
Pricing is a crucial part of this equation. The higher the price, the fewer sales you need to make. Pricing is also a perception of value and can elevate your sales process. Low pricing only works for high volume businesses. You never want to be the cheapest in the market. The only way to know if your prices are too high is when people say no. Good clients don't buy on price.
When you spend your time delivering work for clients you also need to spend time on bringing in new clients and in looking after yourself. It's always a three way split.
Working on what's important instead of always reacting to what's urgent is the key to good time management. What doesn't get scheduled generally doesn't get done.
These are just some of the things we talked about on the Work Smart Not Hard call today. More to come next month and on the last Tuesday of every month.
If you'd like to join in, you can get the details and register here: https://www.drivethenetwork.com/events/worksmartnothard/all/
The topic is covered in a lot more depth here: https://annhawkins.com/resources/
Brand, Web designer and Marketing Communications Specialist
8 个月Great session Ann Hawkins FRSA, thank you. It made me reflect on how demand impacts pricing and what to do about it.
Non-fiction copyeditor, line editor and proofreader
8 个月Thank you for sharing these headline points. I bet it was a lively discussion.
Videographer
8 个月Im very much looking forward to the next session already. Yesterday gave me lots to think on and hopefully implement as time goes on. Thank you Ann, was lovely to see you.
End to end Producer/ Post Producer
8 个月Wonderful session. Thank you, Ann Hawkins FRSA
I enjoyed this session as it reminded me of how far I have travelled (I remember this series from pre-2020) and set some actions for the future. I loved how the group learnt from each other in the hour we spent together and especially good to catch up with Hayley Wilson and David Grove