How do we make personas better at Dinghy?

Hi there, as September wraps up, we’re excited to share our monthly recap. This past month, we get into crucial aspects of digital growth: Personas.

?The Power of Well-Defined Personas

When it comes to personas, quality is key. A strong, well-researched persona can make a significant difference in the effectiveness of your marketing efforts. Here are some important takeaways:

?? It's better to have no persona than a poorly defined, generic one.

??A well-researched persona enables a cross-section of business, design, and marketing teams to target audiences with greater speed and precision.

? You can start quickly and cost-effectively by focusing on key aspects of your persona.

Building personas that truly reflect your audience’s needs and behaviors can set your marketing campaigns up for success.

Here's what we’ve done so far:

?? Featured Blog Articles

1. What is a persona?? A persona is a fictional profile. It helps businesses understand user needs, motivations, and pain points to create more effective marketing, product strategies, and user experiences.
2. Unsucking Personas - A step-by-step Tutorial.? This tutorial provides a guide to creating better, more actionable personas. It stresses the importance of using real user data and focusing on specifics that help inform business and design decisions, making personas less generic and more impactful.
3. How We Future-Proofed a 6-Year-Old Website by Migrating From Gatsby to Remix. Learn how we future-proofed a 6-year-old Gatsby website by migrating to Remix, optimizing performance with modern tools, and ensuring long-term sustainability while keeping the client’s core technologies intact.

??? Podcast Episodes

This month, our podcast series offer in-depth discussions, expert interviews, and practical tips on Personas?and not only.

Tune in to our latest episodes:

1. Integrated UX Design, real example
2. Unlocking the Business Impact of UX Design
3. How do we make personas better at Dinghy w/Nosipho Nwigbo
4. Simplifying Digital Transformation for Business Growth

?? Stay Tuned!

Please let us know if you liked this format of curating relevant content for you and your organization. We plan on putting this newsletter out once a month, with a new focus topic to in each iteration.

If you don’t like to wait for the monthly summary, then you can always gain valuable insights in your preferred format from one of our channels here:

Blog, Linkedin, YouTube, Instagram and our Podcast.