How Do TikToks Get SO Many Views?
Remember when Chocolate Rain had millions of views on YouTube and was considered an anomaly? Now, random videos are getting millions of views everyday on TikTok. Here’s a few reasons why: the time spent on TikTok, the algorithm snowball, and the sharing boost.?
TIME SPENT ON TIKTOK
You’re getting ready for bed, why not watch a few TikToks? Oh no…it’s been an hour.? You aren’t alone, users are spending a ton of time on TikTok.? Average usage statistics are super high for a platform with such short-form content.
As you can see in the graph, Americans are spending an average of over an hour a day on TikTok. The data and logic are both there: more time = more views, but that’s not the only reason for such high numbers.?
THE ALGORITHMIC SNOWBALL
On TikTok, you’re watching more content than just those you follow. And one of the most important values in the algorithm are how long and how many times you watch a TikTok.? Simply put, views lead to more views in the algorithm.?
For as many odd TikToks with hundreds of millions of views, there are hundreds of millions with very little views. These TikToks are the snowflakes that avoid the snowball. Sure we might notice a giant snowball, but we never consider the uninvolved snowflakes.?
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SHARING BOOSTS
Another valuable add to the TikTok algorithm beyond the length of your watches, is shares. Obviously sharing content on any platform will lead to more views. TikTok, however, values shares on videos because it brings more users to the platform.
Let's take the most viewed TikTok ever as an example (with over 2 billion views):
The shares alone account for 1.7 million views, and let’s be real if you watch that once you want to watch it at least twice. I watched it 3 times to retrain my eyes. A TikTok with almost a million shares (and those rewatches) means a HUGE boost to algorithm performance.?
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As you can see, TikToks get a ton of views but there is a method to the madness.? A few reasons include the time spent on the app, the algorithmic snowball, and the sharing boosts. Next time you make a post on TikTok, consider these reasons to get more views!
Or you can get an influencer to post on your behalf who already has a head start in getting these factors in their favor. We can help with that, reach out!