How do Taboola Ads work for your business

Taboola is the widest known discovery platform. Partnerships with the world’s top publishers give you a reach of 360 million content recommendations through native ads.

How Taboola Ads Help?

• Your content and ads are seen on 1000s of top websites and apps.
• Higher engagement across a wide variety of ad formats.
• Support for driving sales, generating leads , creating awareness, driving traffic to your site, and more.
• Discover new audiences with access to over 1 billion users who have yet to discover your blogs, articles, videos , apps, and more.
• Powerful insights and targeting options for new customers.
• Transparent, actionable data and insights into where you can improve to see your best campaign performance.

The Taboola Predictive Engine

Whenever you launch your campaign with Taboola, the algorithm -?

• analyzes content and extracts “signals” and shows it to people most likely to engage.?
• predicts good matches across Taboola’s publisher network and recommends your content.
• learns which audiences are more likely to engage with your content based on their reading preferences, browsing history, device, location, time of day, and more.

The predictive engine takes time to optimize your campaign, and test a number of content items, titles, and images.?

How Your Campaign Items are Recommended

The Taboola algorithm looks at two important factors to help figure out when and where to recommend your campaign items –

Click-Through Rate (CTR) -? The higher the CTR, the more your campaign will be recommended to users.

Cost Per Click (CPC) - The higher the CPC, the more competitive your campaign items will be, and will be shown more often.?

Taboola’s Smart Bid feature is more targeted as compared to manual bidding for effective low-cost ad placements.?

Your campaign items will only appear on publishers that accept your specific type of content.

The Bottom Line

Taboola is run by Deep Learning technology that learns users’ behaviors and shows targeted ads to relevant users only.?

This minimizes the cost of running ads since they are shown only to the audience most likely to engage with the ad.?

Are Taboola Ads the best option for you? Let iMark Infotech analyze your website in detail and help you digitally transform it.