How do subtitles maximise the engagement rate?
Social media and online streaming platforms have video as a powerful tool of communication. This has led to adding subtitles in videos. Subtitles are written transcripts of the audio-visual program that are synchronised with the media file. It shed the language barrier and makes the video accessible to a broader audience. Besides this, subtitles even that your video story doesn’t need a sound to communicate your message.
According to Verizon Media research, 69% of people prefer watching videos without sound. This tool has helped businesses in letting their viewers choose to watch videos to their preference. This choice has led to a huge audience pool on the platform, boosting the engagement rate. The consumption of multi-lingual content has increased in this increasingly globalised world. Secondary language subtitles have also helped online platforms to attract audiences of different languages. These audiences not only enjoy watching videos but stick to the platform turning into potential customers, and leading to the discovery of new markets for the business.
Subtitles have given a competitive edge as they have increased the view time and engagement rate. The increased engagement rate helps search engines to recognize the video and increase their search ranks.
Subtitles add value to the video and increase its accessibility to multimedia content. It provides the audience with reliable and user-friendly visual support and leaves a huge impact on the brand’s image. In recent years this tool has skyrocketed platform analytics and boosted viewership 2x.