How to do social like big brands #PSLSZN ??
Andréa Jones
Mindful Marketing Strategist | Simpler, smarter marketing for busy people | Mentor for Social Media Pros
Hi friend,
It’s PSL season…
PSL = Pumpkin Spice Latte.
And it’s really pumpkin spice everything right now.
This time of year always amazes me because as a marketer, I’m studying the trends. It started with Starbucks making a BFD (big freaking deal) about their tasty fall treat.
Now, it seems like everyone and their mom is jumping on the PSL bandwagon.
And the fan girlies like me? We DGAF because we looooove PSL season.
Those who don’t weren’t going to buy it anyways. It’s funny to me how many people get annoyed by PSLs.
Oh, and the very best part about every coffee spot offering PSLs is that they use the same marketing.
Yup! Go look at Starbucks (the OG) and see how they’re remixing the same freaking messaging every year. It’s the same on Facebook, Instagram, everywhere! And it doesn’t really change that much year over year.
Listen, if they can do it (with teams and teams and teams of marketing folks behind the machine), then you can do it too.
Repeat yourself.
Be as memorable (or as annoying) as a PSL.
Your fans will love it. The others weren’t going to buy from you anyways.
Here’s what’s new this week:
???NEW PODCAST EPISODE
From Halloween to New Year’s, the holiday season is the perfect time to give your busy life an infusion of fun and excitement. It’s the time when you can reflect on everything you accomplished throughout the year and catch up on missed quality time with friends and family.
But here’s the thing. It’s not all about the warm fuzzy and much-needed rest the holidays bring.
This final stretch of the year is also the perfect opportunity for businesses like yours to dust off those offers and make plans to reach your year-end revenue goals!
Join me in this episode and learn the holiday sales season strategy that will have your customers running to you for a holiday shopping spree.
With the right mix of connection and promotion (and a head start), you’ll be on track to help your biz reap the biggest gifts possible this holiday sales season.
??BLACK PODCASTING AWARDS: 2023 BEST BUSINESS PODCAST NOMINEE
I’ve got some amazing Savvy Social Podcast news that YOU made possible!
Because of our dedicated listeners for over 270 episodes, the podcast was nominated for the Best Business Podcast by the Black Podcasting Awards!
Be sure to tune in on September 24 at 2pm EST on the Black Pod Awards YouTube channel when they announce the winner.
领英推荐
Just know that win or lose, having all of you as listeners is all the love I need!
?SAVVY SOCIAL RETREAT
When does the future of your business begin?
? 2024?
? When another economic downturn hits?
? When AI gets even smarter and poaches your clients?
? When you finally decide to make that big pivot?
The answer: None of the above.
Because the future of your business starts today.
Honestly, it started yesterday.
Our world moves so fast that if you’re not planning for tomorrow, you’re planning to be left behind.
That’s why the theme of the Savvy Social Retreat is The Future Of…
We’re creating the space for you to stop everything and give the future of your biz the focus it deserves.
You’ll step away from this retreat not only rejuvenated but with strategies and fresh insights to lead your business into the future!
????BEFORE YOU GO
My team and I are gearing up for the busiest time of year! If you’re ready to get support (and stop trying to do everything yourself), we got you covered.
A bit about us:
? We are quirky creatives, data geeks, and pros that resonate with YOUR voice.
?? We offer services matching your sky-high standards.
?? We create tailored campaigns just for you.
?? We have full-stack social media expertise at solo hire rates.
Here’s a link to my personal calendar to book a call to see if outsourcing your social is the right move for you.
Talk soon,
Andréa