How to do SEO Audit of website?

Because search engine optimization (SEO) best practices and procedures change all the time, business owners should conduct periodic assessments to see whether or not changes need to be made. If a business website is not properly optimized for search, it's possibly missing out on a significant amount of traffic from the search engines, including from potential customers.

To properly audit your website for SEO in SEO company Bangkok, perform the following steps at least once or twice a year:

1. Check On-Page Tag Optimization

One of the simplest ways to quickly improve your website's SEO is through on-site changes. while it will take time to create high-quality backlinks, another hallmark of good SEO performance, on-site tweaks need just a few hours of effort.

Begin your SEO audit by asking the following questions. identifying weaknesses in this area could give an easy place to start future website improvements:

-- Are my title tags or headlines written to appeal to both website visitors and search engine visitors or are they "keyword stuffed"?

-- Do my title tags contain relevant SEO keywords and brand mentions?

--Are my title tags no longer than 65 characters?

-- Do my meta description tags (which show a preview explanation for a page in search results) provide interesting content which will appeal to viewers of search engine results?

-- Does every page on my website contain a naturally written, keyword-rich tag (headings within posts)?

-- Does every page on my website include high-quality, original content?

-- Do my pages contain internal links to facilitate visitor and search engine robot movement throughout my site?

-- Are my images optimized according to current SEO best practices?

2. Check For Broken Links Or Dead Pages

Avoid broken outgoing links or links to internal "dead" pages that have since been deleted from your website. they will be harmful to your site's SEO performance, so make sure to identify such issues by local SEO Bangkok.

If your website runs on a content management system (CMS) or an e-commerce platform, you can install a tool which will check this automatically. for instance, if your website runs on WordPress, installing the Broken Link Checker plugin will notify you whenever broken links are detected.

Alternatively, simply navigate to a website like BrokenLinkCheck.com and run the service's free link check to spot any problems on your website that require to be resolved.

3. Check Your Website is Indexed By The Search Engines

Beyond ensuring that broken links do not trip up the search engine robots while they are on your website, it's also necessary that these automated programs will access your website in the first place.

Any number of problems - from improperly installed code files to hacked website content, will prevent the search engines from reading your content properly. to see whether or not this is occurring on your website, head over to WebConf's free search engine simulator and enter your site's address. If you'll be able to see your content displaying properly as text, the search engines can as well.

4. Examine Your Link Profile and Compare it to Competitors

Once you have finished with on-site elements, check the state of your site's backlink profile. the quantity and quality of links pointing at your website play a serious role in your content's performance in search engine results.

To do this, use a link explorer tool like Majestic SEO or the SEOMoz Open site explorer to look list of all the links pointing at your site:

-- The types of links that your website has received, like directory links, press release links, social media links and more.

-- Whether or not the sites sending you links are reputable .

-- Whether or not the sites sending you links are related to your site's content.

Then, run this same assessment on your competitors' websites in SEO companies Thailand. This method could turn up backlink building opportunities for your future off-site SEO efforts, also as uncover link-building patterns in your business that you should be paying attention.

5. Check Your Site's Speed

Examine your site's average speed and page load times, as Google has unequivocally declared that it intends to prioritize website speed as a ranking factor in its natural search algorithms.

To find out whether your website is fast, slow or somewhere in between, head over to Google's Page Insights tool and enter your address. Then this tool analyze your site's load times and provide suggestions on creating improvements. you can either make changes on your own or enlist the help of a developer if they need technical experience.

These steps should provide you with a general overview on how well your website is working from an SEO position. If you go through the steps, make changes but still do not get the search results you need to think about working with an SEO expert to improve your site's natural search performance.