How to do SEO in 2017

Vimal Kumar Singh Vimal Kumar Singh

Vimal Kumar Singh

Digital Marketing Strategist | Media Buyer & Planner

发布日期: 2017年2月13日
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Now a days SEO(Search Engine Optimization) is completely changed as lots of algorithms are rolled out by Google like RankBrain, Hummingbird etc. Also now Penguin and RankBrain are part of core algorithm of Google.

So as a webmaster we have to focus a new way of optimization of any website to keep in mind all the latest changes.

In my assumption key factors of SEO in 2017 will be :

1. Technical SEO

2. Internal Link Optimization

3. Mobile SEO

4. Semantic Keyword Research

5. Schema Markup

6. Content Optimization

1. Technical SEO: Technical SEO includes those areas of SEO which help to users easy website navigation, to increase website load time, to improve website user experience etc.

To make a technical sound and user friendly website, we should do a regular technical SEO audit.

Below are some recommendation:

  • Make sure to use rel=canonical tag for all duplicates pages.
  • Fixed up all server response status code like 404 erros (Page Not Found Issues), 500 errors (Server Issues).
  • Check and fixed up duplicate Meta Title, Description(Short & Long as well), Alt tags.
  • Fixed up canonical issues(multiple website version) and fixed up.
  • Fixed up page speed/website load time issues to increase the website load time. The most common way to increase website load time of website are: CSS, JaveScript and HTML minification, Image compression, browser cache leverage etc.

2. Internal Link Optimization: Internal link structure optimization is an On-Page SEO optimization which helps to establish semantic relation between content assets, website navigation, user experience etc.

Below are some recommendation:

  • Use descriptive and informative Anchor Text within website and link to other relevant internal pages.
  • Avoid building too many outgoing links for one page.
  • Make more deep links rather than top level landing pages like Home Page or Contact us pages.

3. Mobile SEO Optimization:  As Google announce Mobile First Indexing, we should give more focus on Mobiel SEO in 2017.

Below are some recommendation:

  • AMP Pages : Rev-AMP your content. As Google roll out AMP pages for faster mobile web are no longer just for news website. Now Every bloggers and website owner can optimize content to be mobile friendly and easy to access even with a slow internet connection. Here is beginner's guide for Google AMP Pages from KeyCDN, which help us to convert website pages into AMP pages.
  • Increase your website load time. Recently one of the Googlers officiallyrecommended that website load time should be less than 3 second.

4. Semantic Keyword Research: Keyword research and analysis is the key fundamental of SEO success. As Google constantly improves its Semantic search algorithm and they are providing a lot of recommendation to website owners on how to optimize for it.

Below are some recommendation:

  • Start by collecting your foundational keywords list. Take ideas from different resources, including keywords suggestion based on your products/services, Synonyms of queries and competitor list.
  • Use Soovle and Ask The Public that are free keyword tool that give awesome long term keywords list.

5. Schema Markup: In the era on new SEO world expansion, website owners have to fight for each user's attention by providing personalized, relevant and descriptive above the fold content.

Below are some recommendation:

6. Content Optimization: As we all know "Content is king" in SEO. 

Below are some recommendation:

  • No Duplicate content on website. Check the duplicate content with the help of copyscape tool.
  • Content should be semantic and user oriented. Use related and synonym words in the content
  • Each paragraph of content should be in tag with proper heading. 

Originally Posted at: https://vimalkrsingh.blogspot.in/2017/02/how-to-do-seo-in-2017.html



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