How to do Responsible and Smart Marketing to your existing customers during th COVID-19 Pandemic

Sales numbers usually fluctuate throughout the year. But the current global crisis due to the COVID19 pandemic is hitting businesses really hard.

The case is not different in Nigeria. People from almost every state of the federation are forced to change their lifestyle, in most cases working from home.

With all these uncertainty looming around, it is vital to communicate with your customers and team with empathy and compassion.

In everything your brand does, context matters. Beyond the most basic actions taken to help protect businesses and employees during this COVID19, brands will either help or hinder the collective customer experience during this period.

Remember, customer lifestyle and perception has changed, so it their wants, needs and reception to marketing activities by brand

Before with take about how to market to new customers, let’s look at how we can communicate with your existing customers

What to communicate to your existing customers

Primarily,customers are looking to the companies they relied on before the pandemic for clarity and guidance. So when communicating with your customers during this pandemic, it is imperative to express empathy and your company’s collective support.

Your message should reflect and communicate to them that “we are in these together and we will scale through together”

Sales is at its best when you are helping your customers succeed. All your effort should be channeled at supporting your customers without necessarily trying to make a sale.

The last thing you want to convey at this point, is that you are self-serving and trying to meet your sales target at all cost, even if it’s at the detriment of your customers.

You should be providing them with detailed actionable information that will be useful to them during this period. Find problems that your product, service or solution addresses and educate your customers about them. Answer their questions regarding your industry, what they need to know moving forward and ask them if there is any way you can help.

Don't Try to Capitalize on the Crisis

This is applicable to any crisis or tragedy, but it is especially important to remember in the existing climate where fear and worry are top of mind. While it's a good idea to keep people informed about how the Crisis is affecting the business, make sure you are not spreading panic or becoming an alarmist.

Being there for your customers during this period will make your brand more valuable during this crisis and make them loyal to your brand for a very long time.

PS: If you intend to grow your company revenue, you can download our free report titled, "5 WAYS TO EXPLODE YOUR SALES in the next 90 days" @ www.realedgedgital.net