How do listeners *really* feel about branded podcasts?
In this Issue
24 Podcast Stats and Facts to Know in 2024
2023 was a tough year for podcasting. But now that we’re comfortably into 2024, what does the state of podcasting look like?
To help get an accurate pulse on the industry, we’ve compiled key podcast stats from new reports and studies from top voices like Sounds Profitable , CoHost , and Edison Research .
Here are some of our favorites:
?? 50% of listeners feel positive about a brand’s involvement in a podcast.
?? 64% of podcast listeners found YouTube to be a better podcast experience compared to audio-only formats.
?? 41% of podcast listeners say they would listen to a podcast about a favorite brand. That's only 5% behind how likely listeners are to tune into a celebrity show.
More from the Quill and CoHost Blog
2024's Top Podcast Advertising Platforms
With?68%?of audiences making a purchase based on a podcast ad last year, it’s not surprising that podcast advertising is a hot topic among brands looking to expand their reach and increase revenue.
But how do brands get into the podcast advertising game? ??
One of the easiest ways to get your ad placed on top shows is through a podcast advertising platform like Podbean , Audioboom , and Acast ??
Check out our latest blog for the full list of 2024's top 9 podcast advertising platforms and agencies for brands.
A Marketer's Guide to Video Podcasts
The Sound You Can See Report found that 64% of podcast listeners believe YouTube to be a better podcast experience compared to audio-only formats. Plus, Riverside.fm reports that 85% of companies are already using video for their podcast.
With that being said, video is becoming an increasingly important podcasting element that marketers can’t afford to miss out on – unless they want to risk alienating a significant portion of listeners.?
To help you find out if video marketing is right for your branded podcast, we put together a complete guide to video podcasts for marketers.
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Quill and CoHost Head to Podcast Movement
We're so thrilled to share that Quill Inc and CoHost will be sponsoring 8 panels at Podcast Movement , happening August 20th in DC.?
If podcast monetization is on your mind, you'll want to add the following sessions to your calendar. (Your future self will thank you).
The Perfect Pitch: What Ad Buyers Want From Podcasters
Learn directly from top ad buyers about the qualities they seek in podcast partnerships, the common mistakes to avoid, and the strategies that can make your podcast stand out in a crowded market.
Featuring: Stephanie Andrews , Kirsten Tannen , Adam McNeil , Heriberto Ramirez , and Bryan Barletta .
Add this session to your calendar:
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Show Me The Money: How Creators Should Monetize Their Shows in 2024?
Unlock the secrets to maximizing or starting your podcast’s monetization strategies including the latest trends, tools, and techniques to turn your passion into profit.?
Featuring: Arielle Nissenblatt , Bob Kane , Stephanie Andrews , Anthony Savelli , and Quincy de Vries .
Add this session to your calendar:
??? Google?|?Yahoo?|?Microsoft Outlook
Navigate The Complexities of Cybersecurity with Trust vs.
Trust vs. tackles the burning questions and challenges faced by cybersecurity professionals, company leaders, legislators, and suppliers.
Hosted by HITRUST 's Jeremy Huval and Robert Booker , the podcast brings together industry experts and insiders for meaningful conversations that disrupt conventional thinking about trust in cybersecurity.\
Exploring topics like the risks of AI, the evolving landscape of security risk management, and how to build and maintain trust in the digital world, this masterfully produced show is a must for anyone interested in navigating modern cybersecurity.
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