How do leaders innovate for success beyond?the world of digital?
Vera Woodhead
Strategic partner to senior leaders driving Change, building aligned innovative Teams, advancing Careers without burnout
I like a good evidence-based book and delved into, Beyond Digital: How Great Leaders Transform Their Organizations and Shape the Future by Leinwand and Mani. Over 3 years they researched 12 companies who found new ways to drive success and achieve transformation that beyond incremental digital initiatives.
??If you lead / work in the Transformation space, it's a recommended read.
Here's a glimpse into their practical playbook which features case studies, including Citigroup’s transition from finance supermarket to just banking, Cleveland Clinic’s expansion into new markets and Honeywell’s acquisition of communications and connectivity companies.
They offer 7 leadership imperatives for leaders who seek to transform and shape the future of their organisations:
1?? Reimagine your company's place in the world: what unique value does your company create for customers? What differentiating capabilities do you need to build to deliver on that promise? Philips, shifted from a conglomerate to a Health Tech-focused company, changing the DNA and culture of the organisation.
2?? Embrace and create value via ecosystems: collaborate with other companies to deliver value propositions that no one can offer alone. Focus on what you do best and tap into the scale, speed and scale of your ecosystems to generate greater value for the ecosystem.
3?? Build a system of privileged insights with your customers: build trusting relationships with customers to get unique insights into their needs and wants. Adobe transitioned to cloud-based subscription models, using customer data to enhance product usage and satisfaction.
4?? Make your organisation outcome-oriented: shift to outcome orientated teams bringing together the diverse skills and expertise to realise your differentiated capabilities.
5?? Invert the focus of your leadership team: move from responding to organisational needs to setting the transformation agenda. Rethink goals, skills, governance mechanism and?behaviours?to drive the team’s transformation.
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6?? Reinvent the social contract with your people: put people at the centre of your value creation model and empower them to lead and drive the transformation.
7?? Disrupt your own leadership approach: invest in your own leadership capabilities. Embrace a multifaceted leadership style to meet the demands of a changing world.
The common thread among the 12 companies is their ability to integrate knowledge, data, and cultural shifts, enabling the creation of entirely new value.
Which of the above do you / your team / company excel at / are working on?
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Vera Woodhead
?Empowering senior leaders and their teams to shift mindset and behaviours, elevate leadership and coaching capabilities to build engagement, shape culture and drive performance.
??Ready to unleash the full potential of your leadership and teams? Get in touch and let's start the conversation.
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