How to Do Keyword Research for YouTube?
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When looking for inspiration for your next YouTube video, systematic keyword research is a fantastic way to pinpoint ideas that will help you go viral. ??
Here’s why you need to research keywords carefully. And how to go about it in three easy steps. ??
Why do keyword research for YouTube??
YouTube is basically a search engine – the world’s second-biggest, right after Google. ??
Its algorithm delivers custom-tailored responses to whatever the user puts in the search box, and to recommend videos that will keep viewers watching.?
By doing keyword research, you can identify topics that a) resonate with your audience and b) see high search volumes. You’ll be able to tell exactly what’s hot in your niche, and what kind of content has the biggest potential for going viral. ??
That said, here’s how to research your keywords.?
1 – Using Autocomplete?
First, start simple and use autocomplete. When you start typing a query into YouTube’s search bar, it will automatically suggest frequent search terms.?
This will give you some basic ideas on what type of content people are looking for in your niche. ??
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2 – Leveraging Google Trends?
Next up, if you already have some concrete keyword ideas, you can leverage Google Trends to see how popular they are in different parts of the world. And how interest in them evolves over time. ??
Not only is Google Trends free, it also allows you to gain insights into YouTube search trends in particular.?
3 – Harnessing External SEO Tools?
If you want to take your keyword research to the next level, you can harness external search engine optimization (SEO) tools.?
Some of them, like keywordtool.io, allow you to filter specifically for YouTube search trends.?
Others, like SEMrush, provide much broader data, spread out over the entirety of web searches. However, advanced tools will also show you how many videos appear in Google search results – and what your chances are of ranking there. ??
Excited yet? Launch yourself into keyword research and find the perfect idea for your next viral YouTube video. ??
Got any tried and tested keyword hacks? Share them in the comments! ??