How to Do Keyword Research for TikTok: A Step-by-Step Guide
Bryan Hayes
Owner of Web Link Local, Freelancer at Upwork, Ghostwriter for Fiction & Non-Fiction Available for Content Writing,
TikTok's become one of today's hottest social media platforms in our digital world. While millions of users are creating and sharing content, it's getting harder to catch people's attention. That's why knowing how to do keyword research for TikTok can help you stand out from the crowd.
Don't worry - we'll walk you through the process so you can easily understand and use it.
Let's start with the basics: what's keyword research, and why does it matter on TikTok? Simply put, it's about finding the words and phrases people type when they're looking for content.
When you use the right keywords in your TikTok videos, you'll connect better with your target audience, show up more often in searches, and get more likes, comments, and shares.
The Importance of Keyword Research
TikTok operates on a discovery algorithm, which means that your content can be shown to users who don’t follow you, based on their interests.
By using the right keywords, you can increase your chances of appearing on the "For You" page, where most users discover new content. This is crucial for increasing your reach and growing your follower base.
Identifying Your Niche
Before diving into keyword research, it’s essential to identify your niche. What topics are you passionate about? What expertise do you have? Knowing your niche helps you focus your keyword research and ensures that your content appeals to a specific audience.
Whether you’re into fashion, cooking, fitness, or DIY projects, defining your niche is the first step toward effective keyword research.
Utilizing the TikTok Search Bar
One of the simplest ways to do keyword research for TikTok is by using the app's search bar. Start typing relevant keywords related to your niche. As you type, TikTok will suggest popular searches related to your input.
These suggestions are based on what users are actively searching for, making them valuable keywords for your content. Take note of these suggestions, as they can guide your content creation.
Exploring Trending Hashtags
Hashtags are a powerful tool on TikTok. They help categorize content and make it easier for users to find videos that interest them. You can find trending hashtags by exploring the "Discover" page.
This page showcases popular content and the hashtags associated with it. By incorporating these trending hashtags into your videos, you can increase their visibility. Look for hashtags that are relevant to your niche but also have a good number of views to maximize your reach.
Analyzing Competitors
Another effective strategy for keyword research on TikTok is to analyze your competitors. Identify creators in your niche who have a considerable following and are producing content similar to what you want to create. Watch their videos and take note of the keywords and hashtags they are using.
This can provide insight into what works and what doesn’t. By understanding their strategies, you can adapt and create content that is both original and appealing to your target audience.
Using Third-Party Tools
While TikTok offers great resources for keyword research, you can also utilize third-party tools to gain deeper insights. Tools like Google Trends, SEMrush , or Ahrefs can help you find popular keywords related to your niche.
You can enter a broad term and see how it performs in searches, both on TikTok and other platforms. This information can help you refine your keyword strategy and find new content ideas.
Creating Engaging Content
Once you have a list of keywords, it’s time to create engaging content around them. Remember that TikTok videos are short, so focus on delivering your message quickly and creatively. Incorporate your keywords naturally into your video’s captions and dialogue.
Authenticity is key on TikTok; users appreciate genuine content that resonates with them. Using keywords effectively can enhance your content without sounding forced.
Tracking Performance
After your videos are live, it’s crucial to track their performance. TikTok provides analytics for your account, allowing you to see how your videos are performing in terms of views, likes, shares, and comments.
Pay attention to which keywords and hashtags are driving the most engagement. This information can inform your future keyword research and content creation strategy.
Adapting and Evolving
The world of social media is ever-changing, and so are the keywords users search for. To maintain your relevance, regularly revisit your keyword research. Trends on TikTok can change rapidly, and what worked last month may not work today.
Stay updated on current trends and adapt your content accordingly. Regularly analyzing your performance and adjusting your strategy will keep your content fresh and engaging.
Engaging with Your Audience
Lastly, don’t forget to engage with your audience. Respond to comments and messages, and ask for feedback on your content. Understanding what your audience likes can help you tailor your keyword research and content creation.
This engagement not only helps build a community around your content but also provides insights into what keywords might be popular in the future.
Learning how to do keyword research for TikTok is essential for anyone looking to grow their presence on the platform.
By identifying your niche, utilizing the TikTok search bar, exploring trending hashtags, analyzing competitors, and using third-party tools, you can create a solid foundation for your keyword strategy and online marketing .
Create engaging content, track your performance, and be ready to adapt as trends change. With these strategies in hand, you'll be well on your way to increasing your visibility on TikTok and connecting with your target audience.
Start your keyword research today and watch your TikTok presence flourish.